E-commerce platform Shopee Philippines has appointed Filipina-Australian superstar Anne Curtis as its first brand ambassador, timed to coincide with its 5.5 Shopee Super Sale.
Running until May 5, the sale offers discounts of up to 90 per cent on thousands of products, as well as daily flash sales.
Shopee COO Terence Pang says Curtis will star in the platform’s first-ever television commercial.
The 5.5 Shopee Super Sale is the lead-up to the mega 24-hour shopping fiesta on May 5, which will have special deals, daily in-app vouchers and surprises, as well as discounts of up to 90 per cent. There will also be giveaways of Shopee merchandise autographed by Anne Curtis.
Exclusive deals will be offered from new Shopee Mall brands including Aveeno, Coca-Cola, Coleman, Colgate-Palmolive, Equal, Faber-Castell, Nescafe, Samsung and Unilever.
Curtis has also launched her own cosmetics line on Shopee via BLK Cosmetics, and has been giving away limited-edition autographed mirrors to qualifying customers.