Siam Paragon, a well-known retail destination situated in Bangkok, Thailand, is set to launch three new world-class attractions later this year.
The initiative, which represents an investment exceeding THB 1.25 billion (approximately US$39 million) and a marketing budget of THB 200 million (US$6 million), is aligned with Siam Paragon’s objective to provide unique attractions that attract international visitors and boost footfall to its retail spaces.
For instance, the Sea Life Bangkok, one of the largest aquariums in Southeast Asia, nestled within the basement of Siam Paragon, covers an area of 10,500 sqm and attracts over 2.5 million visitors each year.
Following the success of the aforementioned aquarium, Siam Paragon plans to expand its range of attractions by introducing two additional world-class features. These attractions, spanning across 20,000 sqm, consist of MeLand, the first indoor theme park in Thailand, occupying 5000 sqm, and Nextopia, a unique 15,000 sqm prototype representing the ‘world of tomorrow’.
The inclusion of these new attractions will integrate a total of 30,500 sqm of unique attractions, making Siam Paragon the most diverse entertainment destination in Thailand, catering to a broad spectrum of visitors.
Furthermore, the center is preparing to launch Siam Paragon Dining Phenomenal, a vibrant dining hub with a selection of over 700 global and local restaurants, cafes, dessert bars, and kiosks.
Nextopia, supported by an investment of THB 850 million (approximately $26.3 million), is a collaborative endeavor with 50 ‘innovation partners’ and 30 ‘friends’ of Nextopia communities. This endeavor aims to create a better world that brings meaning, joy, entertainment, and a commitment to quality and sustainable living.
MeLand, to be constructed on the fifth floor of Siam Paragon with an investment of THB 400 million (approximately US$12.5 million), promises to provide families with a world of boundless imagination, play, and discovery, boasting over 100 attractions and 500 edutainment experiences.
Siam Paragon is confident that the launch of Siam Paragon Dining Phenomenal will cement its reputation as Asia’s largest and most comprehensive culinary destination, bringing together over 700 restaurants across every level of the mall.
Starting from the newly renovated Paragon Food Court and Food Hall, visitors can explore over 100 renowned street food eateries that encapsulate the vibrant flavors of Bangkok. The culinary journey continues with legendary Thai eateries, globally-recognized chefs, and unique international introductions.
A new zone named Eatelier Dining Entertainment, featuring 30 restaurants, offers an artistic touch to every dining experience. Customers can enjoy live performances by bands and DJs, creating a captivating ambience suitable for both day and night.
The unveiling of these three attractions in the last quarter of the year represents a significant step in Siam Paragon’s journey as it celebrates its 20th anniversary.
A representative from Siam Paragon emphasized that the new developments underscore the center’s commitment to delivering “unparalleled experiences to over 100 million visitors annually” and will further elevate Bangkok’s stature as a top destination for global visitors.
What are the new attractions at Siam Paragon?
Siam Paragon is set to launch three new attractions: Nextopia, MeLand, and Siam Paragon Dining Phenomenal.
What is Nextopia?
Nextopia is a unique prototype that represents a future world. It aims to inspire every step of life with meaning, joy, entertainment, and a commitment to quality and sustainable living.
What can visitors expect at MeLand?
MeLand, an indoor theme park, promises to provide families with a world of boundless imagination, play, and discovery with over 100 attractions and 500 edutainment experiences.
