Gmarket, an e-commerce platform owned by Shinsegae, has entered into a strategic alliance with Lazada, a leading online marketplace in Southeast Asia, to facilitate its expansion on the international front.
The partnership allows sellers using Gmarket to add over 20 million items directly to Lazada’s platform. This will potentially reach about 160 million users all over Singapore, Malaysia, Vietnam, Thailand, and the Philippines. This signifies Gmarket’s inaugural foray into the Southeast Asian market using a local platform.
The integration, which is designed for ease and convenience, allows Korean sellers to participate via Gmarket’s ESM Plus system. This system enables synchronized product information, order processing, and logistics on both platforms.
Sellers only need to ship their products to Lazada’s warehouse in Incheon as product listings are automatically translated into local languages. Both Gmarket and Lazada will jointly manage international shipping and customer support.
A representative from Gmarket emphasized that the cooperation with Lazada aims to assist domestic sellers in their efforts to enter foreign markets in a more stable and straightforward way. They further stressed the platform’s commitment to support its high-quality sellers in tapping opportunities to increase sales in overseas markets.
In addition to its Southeast Asian initiative, Gmarket is planning to expand to Europe, South Asia, Latin America, and the US. The ultimate goal is to reach more than 200 countries and regions within Alibaba’s global network.
What does the strategic partnership between Gmarket and Lazada entail?
The partnership enables Gmarket’s sellers to list their products directly on Lazada, reaching its approximately 160 million users across Southeast Asia.
How will the integration of the two platforms work?
Gmarket sellers can opt in via the ESM Plus system for synchronized product data, order processing, and logistics across both platforms. Listings are automatically translated, and the products are shipped to Lazada’s Incheon warehouse.
What are Gmarket’s future expansion plans?
Gmarket aims to broaden its reach to Europe, South Asia, Latin America, and the US, with the ultimate goal of targeting more than 200 countries and regions within Alibaba’s global network.
