Siam Piwat Group, a leading Thai developer and operator of renowned shopping outlets like Siam Paragon, Siam Center, and Siam Discovery, has announced a strategic alliance with four major luxury brands: Belmond, Galeries Lafayette, Insignia, and MJets. The partnership aims to establish a “borderless” ecosystem, providing high-end travel, shopping, and lifestyle services for their affluent clients. This collaboration is expected to reinforce Siam Piwat’s Global Privilege Partnership and take its ‘Global Luxury Ecosystem’ to the next level.
The group, which controls over 70% of Thailand’s luxury market, aims to connect private aviation, ultra-luxury hotels and resorts, premier department stores, and bespoke lifestyle services, all under a single network of privileges available both domestically and internationally. Saruntorn Asaves, the first executive VP of customer centricity and relationship at Siam Piwat, outlined the group’s strategy as being centered on “co-creation and collaboration” with global partners to create unique experiences for both Thai and international customers.
Siam Piwat’s expertise in serving high-net-worth individuals is demonstrated through its OneSiam membership base. Asaves reported that, in 2025, high-net-worth members spent over 1 million baht per transaction, with their annual spending exceeding average customers by 35 times. She emphasized this as proof of the “immense and unrivalled purchasing power” of their top-tier clients.
The newly onboarded partners in the Global Privilege network contribute their expertise in various fields. Belmond, an LVMH Group member, provides an assortment of ultra-luxury properties and train journeys; Galeries Lafayette offers its flagship Paris Haussmann department store; Insignia contributes high-end lifestyle and membership services; and MJets offers private aviation and airport lounge access.
These collaborations promise to offer unique services to OneSiam members. For instance, Belmond will provide personalized travel planning and VIP welcoming at their hotels and trains. Insignia will offer 24/7 bespoke services, including access to exclusive events and hard-to-obtain restaurant reservations. MJets aims to offer private jet services, premium lounges, and chauffeur transfers from the runway to Siam Piwat’s properties. Lastly, Galeries Lafayette will extend exclusive hospitality to Siam Piwat members, including complimentary gifts, VIP lounge access, and expedited tax refunds with qualifying purchases.
What is the main purpose of Siam Piwat’s strategic collaboration with Belmond, Galeries Lafayette, Insignia, and MJets?
The main goal of this alliance is to create a “borderless” ecosystem that combines high-end travel, shopping, and lifestyle services for their affluent clients, both in Thailand and internationally.
What special offers will be available to OneSiam members as a result of these partnerships?
OneSiam members will have access to personalized travel planning, VIP welcomes at hotels and trains, 24/7 bespoke services, private jet services, access to premium lounges, chauffeur transfers, and complimentary gifts and VIP lounge access at Galeries Lafayette with qualifying purchases.
How does Siaw Piwat plan to serve high-net-worth individuals?
Siam Piwat plans to connect private aviation, ultra-luxury hotels and resorts, premier department stores, and bespoke lifestyle services under a single network of privileges, thereby providing a holistic luxury lifestyle experience to high-net-worth individuals.
