Siam Piwat Co., Ltd., owner and operator of Siam Paragon, Siam Center, and Siam Discovery, unites the three shopping centers under the banner of “One Siam” to host “Siam Delightful Chinese New Year” with a generous budget of 50 million Baht. On the theme of “Lantern Festival”, the event has illuminated with 999 dazzling sculpted lanterns that symbolize prosperity to welcome the Chinese New Year. The grand spectacles from China and fortune-enhancing activities are in the line-up to promote Chinese art and culture and further strengthen Sino-Thai relations. Also featured on the occasion are special offers, co-sponsored by Kbank Credit Card, for Thai and Chinese visitors during the Chinese New Year. The festivities are slated to run from today to 18 February 2018 at Siam Paragon, Siam Center, and Siam Discovery.
Mayuree Chaipromprasith, Senior Executive Vice President – Marketing of Siam Piwat Co., Ltd. reveals “To promote the tourism sector during the Chinese New Year which is a festival of joy for both Thais of Chinese descent and Chinese tourists visiting Thailand, the three shopping centers at Siam area, consisting of Siam Paragon, Siam Center, and Siam Discovery, unites under the banner of “One Siam” to hold “Siam Delightful Chinese New Year”. Each venue promises a motley range of lively activities, highlighting the image of One Siam as a popular destination for holidaymakers from all over the world. This year, we bring to you a special treat of “Digital Angpao (Red Envelope)” so that you can give your blessings away via such platforms as Facebook and our website. A variety of prizes including gift cards and discounts are also up for grabs. Another way to join in the fun is by downloading our AR application called Flash Venture to find and catch all of the 12 Chinese zodiac animals scattered throughout the three shopping centers.
On the opening day 15 February 2018, Her Royal Highness Princess Ubolratana Rajakanya Siri Vadhana Phannavadi personally graciously visited the festivity and watched the show welcoming by Pasinee Limatibul, Board of Director of Siam Piwat Co.,Ltd and executives of the company. The event was also joined by celebrities such as Kleddao Panichsamai, Sopitnapa Chumpanee, MR Chanladda Yukol, Prakarn Raiva, Wantita Liewchalermwong, Lina Leenutaphong, Pimpisa Chamanan, and Chutimon Chuengcharoensukying. Moreover, there were a phenomenal line-up of spectacles such as Chinese New Year Drum, a drum show fronted by starlet Nicha Nattanicha, interspersed with a graceful dance performed by native Chinese dancers and a Chinese lion dance featuring Mario Maurer, the biggest Thai heartthrob for Chinese fans. We are committed to bringing you joy and happiness over the Chinese New Year and this is our New Year gift for you.
From today until 18 February 2018, at Parc Paragon of Siam Paragon, you will be impressed with 999 colored sculpted lanterns symbolizing prosperity and wealth. The installations in the shape of 12 Chinese zodiac animals measuring 2.5m in height dot the open space dwarfed by the 5-meter-tall dog-shaped centrepiece marking the Year of the Dog. Meanwhile, the Chinese Cultural Center of Thailand has joined hands to bring in a host of unforgettable productions involving an exuberant blending of China’s unique ethnic culture with Han Chinese influences. The shows, delivered by over 100 members of performance crews from the city of Hangzhou, in Zhejiang Province, China, include a graceful style of various dances, the jaw-dropping Kongzu acrobatics, and displays of ancient Chinese magic. The festival will also present a showcase for music played with Suona, a Chinese traditional musical instrument.
Explore Chinese culture and dive into a whole heap of immersive experiences by sitting back and relaxing in our reproduction teahouse or ornamenting yourself with ancient Chinese outfits topped with Chinese makeup looks brought to you by professional makeup artists. Feel free to take as many pictures as you like to remind you of your fond memories with us. The M Floor of Siam Paragon is adorned throughout with good luck symbols such as red dogs, plum blossoms, and bamboo twigs in the hope that every customer is blessed with wealth, health, and happiness all year round. Don’t miss the giant lantern that stands bright in the Hall of Fame section on the M Floor. Revel in music rendered with Guzheng, Erhu and Xiao. Keep your peepers peeled for demonstrations of rope braiding, courtesy of Huachiew Chalermprakiat University. Admire the lit-up plum blossom-decorated arches spotting the entire area of Parc Paragon.
As for the cutting-edge Siam Center, it is home to a massive selection of high-end fashion brands and creative artworks. No doubt it is tasked with mounting an exhibition of sculptures, designed by up-and-coming collage artist Nakrob Moonmanas, on the theme of All We Need is Love. All kinds of love, be it familial or romantic, are beautiful and make the world a better place. In celebration of the power of equal love, we are proud to present a collection of lantern-mounted photographs. The pictures interconnected with Chinese-inspired chinoiserie patterns feature couples of various nationalities from all walks of life dressed in red, the symbolic color of good fortune.
Come experience the wonderful “Siam Delightful Chinese New Year” festival where many vibrant activities are in action. Special offers are up for grabs from today to 11 March 2018. In the meantime, from today until 18 February 2018, keep your eye out for a Chinese lion parade giving out red envelopes loaded with 9 million Baht’s worth of discount coupons and gift cards, courtesy of over 500 popular shops in the three shopping centers.