Watches have moved from being antiquated accessories indicating time to a fashion accessory giving people an opportunity for personal expression.
Bringing a modern twist to vintage elegance, SILA, the French jewel mini watch brands, has disrupted the watch market. The brand promotes timeless and elegant watches that are interchangeable in an instant. With two mini clasps allowing for over 75 color customization options, SILA watches offer customers a wide selection to choose from to find the perfect match to their outfit.
Debuting in Hong-Kong this September, SILA will be opening its first pop-up store in the region at PMQ in partnership with Kapok. The pop-up will bring the brand’s values to life through an experiential installation with hundreds of colorful ribbons. Indeed, from elegant gold or silver chains to beautiful splashes of vibrant color, the options to alternate SILA’s range of straps are part of SILA’s DNA: fresh, energetic, versatile and elegant.
SILA, “Sorry I’m late again”, celebrates, through a playful and quirky tone, women living life to the fullest and always having a good reason to whisper: Sorry I’m late again.