Last year saw Singapore experiencing the second-slowest growth rate in its food delivery market among prominent Southeast Asian nations, according to recent research. The Food Delivery Platforms in Southeast Asia report by Momentum Works reveals that Singapore’s food delivery gross merchandise value rose by 13% in 2025, totaling US$2.9 billion.
This growth rate is notably slower than the average 18% growth recorded across six Southeast Asian markets. Only the Philippines saw a slower growth rate than Singapore, at 12%, which was explained by the frequent disruptions caused by tropical cyclones.
Thailand led the way as the fastest-growing market, with its gross merchandise value increasing by 22%. This rapid growth was attributed to the affordability of delivery platforms, heightened competition, and the government’s “half-half” subsidy scheme, which offsets a portion of consumers’ food costs.
Following Thailand, Indonesia, Malaysia, and Vietnam each reported growth rates of around 18% to 19%. Indonesia, the most populated market in the region, experienced the largest absolute increase, approximately $1 billion.
Momentum Works’ CEO Li Jianggan shed light on Singapore’s slower growth, pointing out the wide-ranging consumer behaviors and market conditions that differ between countries. Factors such as city layouts, spending power, and the supply dynamics of riders and restaurants all play a role.
“Food delivery can be costly in Singapore, particularly when there are numerous affordable in-person dining options,” he shared. While Singapore’s double-digit growth reflects a resilient demand, keeping pace with this growth could put pressure on delivery platforms to enhance their efficiency, especially as customers consider other options like dining out or picking up orders themselves.
Li further noted that Singapore faces a unique structural challenge due to a limited pool of delivery riders, an issue not shared by its larger, more populous neighboring countries. “While the adoption of technology can aid in overcoming this, the key drivers to increasing the market ceiling will be the platforms’ relentless focus on building density and operational efficiency,” he added.
On the platform front, Grab maintained its spot as the leading food delivery player in Southeast Asia, increasing its regional market share from 53.8% in 2024 to roughly 55% in 2025. In total, Grab generated an estimated $12.5 billion in food delivery value across the region last year.
ShopeeFood surpassed Foodpanda to secure the position of the region’s second-largest platform, with an estimated $3.3 billion in transactions. Meanwhile, Foodpanda’s value decreased to around $2.6 billion. Both Gojek and Thailand-based Lineman reported similar figures, with each reaching about $2 billion, which reflects Lineman’s strong performance in its home market.
The study also underscored Southeast Asia’s high order volume compared to other emerging markets. Despite having approximately double the population of Southeast Asia, India’s estimated 4-5 million daily orders were nearly half of what platforms in Southeast Asia fulfilled, between 8.5 million and 9.5 million orders per day on average. This discrepancy may be due to India’s local eating habits and a limited number of food establishments.
China, whose population is smaller than India’s, fulfills an estimated 180 million to 200 million food delivery orders daily. “This emphasizes that food delivery penetration is influenced less by population size and more by urban density, substitution for dining out, and platform-led affordability mechanisms,” the study concluded.
What was the growth rate of Singapore’s food delivery market in 2025?
The food delivery market in Singapore grew by 13% in 2025.
Which country had the fastest-growing food delivery market in Southeast Asia?
Thailand had the fastest-growing food delivery market in the region, with a growth rate of 22%.
Which platform consolidated its lead as Southeast Asia’s dominant food delivery player?
Grab consolidated its lead as Southeast Asia’s dominant food delivery player, increasing its regional market share to about 55% in 2025.
