SK-II opens a pop-up store of 2017 PITERA Essence Change Destiny Limited Edition at the Seocho-gu Central City Famille Station in Seoul for the holiday season.
This pop-up store is designed with a variety of experience spaces and a wide range of enjoyment under the concept of a unique Pop Art design of the bottle of the PITERA Essence Limited Edition.
A giant-sized bottle of PITERA Essence Limited Edition Bottle is displayed in the middle of the pop-up store that attracts attention and it allows anyone to experience a variety of ways to experience the PITERA Essence Limited Edition.
Visitors take a picture in the PhotoZone, which is surrounded by a variety of PITERA Essence Limited Editions.
After taking a photo, they can select one of the three ‘#ChangeDestiny’ phrases on the bottle and the calligrapher will write the phrase on the a polaroid cover.
In addition, SK-II’s beauty measuring system, Magic Ring, can be used to measure skin condition and offer beauty counseling.
Visitors can participate in various activities at the PITERA station, including magic ring measurements, and present coins that are only available at the PITERA station.
With the coin from the pop-up store, SK-II PITERA gift machine gives you the chance to get a variety of products from SK-II’s best products.
The motif of this pop-up store, the PITERA Essence Change Destiny Limited Edition is the symbolic product of SK-II. It features a ‘#ChangeDestiny’ phrase inscribed on the bottle that inspires the subjective life.
Three phrases with meaning of support for the attitude of life changing in a subjective way, “Be the Person You DECIDE To Be”, “CHANGE is in All of Us”, “DESTINY is a Matter of Choice” are designed in pop art form for each of the three products.
Those products will be sold in limited edition at SK-II stores and major online malls in department stores nationwide.
The same pop-up store concept has been mushrooming is the main Asia cities.