SK Telecom invested 10 billion won ($9.2 million) in mobile video content provider Make Us, the company said Monday.
Local start-up Make Us creates video clips related to various categories including music, food, travel and beauty and distributes them through its own channels on Facebook and YouTube.
Korea’ largest mobile carrier hopes to use the start-up’s expertise in making creative content while launching its new music streaming platform in the second half of this year.
One of most well-known content created by Make Us is its music channel Dingo Music, which offers music videos cropped to appear on a vertically-oriented phone screen.
The two are considering jointly producing music programs to be broadcasted on mobile channels.
According to the mobile carrier, the start-up’s content is most popular among people under the age of 40. Based on last year’s data, it has a total of 33.6 million subscribers to its pages on Facebook, YouTube and Instagram.