Skechers, the global footwear leader, reported its financial results for the second quarter of 2025, reflecting an overall positive growth across its various business channels. The company’s total revenue for the quarter was recorded at US$2.44 billion, marking a 13.1% increase compared to the same period in the previous year. This growth is primarily attributed to robust demand in both its wholesale and direct-to-consumer channels.
The net income of Skechers witnessed a significant surge of 21.5%, reaching $170.5 million, up from $140.3 million registered in the corresponding period of the previous year. The wholesale revenue for the quarter was also on an upward trajectory, accounting for $1.30 billion, a 15% increase from the prior-year period. Direct-to-consumer sales also followed suit, with an increase of 11% totaling $1.14 billion, compared to $1.03 billion noted a year earlier.
In terms of domestic sales, the figures remained relatively stable, registering a marginal decrease of 0.2%. While wholesale sales experienced a decline of 7.5%, direct-to-consumer sales offset this with a 7.6% rise.
The international market emerged as a key growth driver for Skechers with international sales constituting about 64.6% of the total revenue in Q2, a noticeable increase from approximately 60% a year earlier. This growth was spurred by a significant 29.6% increase in wholesale international sales and a 13.3% rise in direct-to-consumer international revenue.
Despite a decline in China sales, which dropped 8.2% to $287.2 million, sales in the Asia Pacific region rose by 5.5% to $595.5 million. The Americas division witnessed a slight increase of 1.1% with sales amounting to $1.11 billion. However, the Europe, Middle East & Africa (EMEA) region showed the most robust regional growth, with sales surging 48.5% to $731.5 million.
For the first half of 2025, Skechers reported total sales of $4.85 billion, signifying a 10% increase from the previous $4.41 billion in the prior year. The regional growth trends were similar to those of Q2, with EMEA witnessing an increase of 29.4%, Americas growing by 4.6%, and the Asia Pacific region recording a modest growth of 1.4%.
Currently, Skechers operates over 5200 stores globally, which include both company-owned and third-party-owned locations. The company is confidently marching towards its goal of establishing 10,000 stores across the globe.
What was the total revenue of Skechers in Q2 2025?
The total revenue of Skechers in the second quarter of 2025 was US$2.44 billion.
Which region showed the strongest growth for Skechers?
The Europe, Middle East & Africa (EMEA) region showed the strongest growth for Skechers, with sales jumping 48.5% to $731.5 million.
How many stores does Skechers currently operate worldwide?
Skechers currently operates more than 5200 stores worldwide.
