Skoda Auto India has announced expanding its total customer touchpoints to over 205 outlets, across 123 cities. The carmaker says that it has 175 touchpoints in India in December 2021, and in the last six months the company has added more than 30 outlets. However, we must tell you that these are not just the larger dealerships, but rather also include Skoda’s low-cost sales and service touchpoints, which the company has been launching in tier 2 and tier 3 cities to have a wider network. Compared to a traditional dealership, these smaller outlets are 2- or 3-car showrooms with 2-bay workshops.
Zac Hollis, Brand Director, Skoda Auto India said, “By rapidly increasing our customer touchpoints and expanding our network, we have the largest ever-presence of the Skoda brand in India. Not only have we expanded in quantity but have also focused on quality with our revolutionary digitalised showrooms.”
In December 2021, Skoda had around 175 touchpoints in India, across 117 cities, and the company had set a target to reach 225 outlets by the end of 2022. However, given the number of new launches like – Skoda Slavia, Kodiaq and Kushaq Monte Carlo, the company ramped up its expansion plans, and now it is targeting 250 touchpoints by the end of this year. The company aims to add over 10 touchpoints in each of the four zones across India.
Skoda wants to establish its presence in both metro and non-metro centres, covering important market clusters. In fact, Skoda will soon be opening its first touchpoints in Nagaland at Dimapur, and at Dibrugarh in Assam. In addition to these, the company will be entering or adding centres in other regions like Gandhidham and Morbi, in Gujarat, Ambala in Haryana, Amritsar in Punjab, Warangal in Telangana, Pollachi in Tamil Nadu, Haldwani in Uttarakhand and Tirur is Kerala.