Snap Fitness plans to open 300 locations in Japan in partnership with local franchisee Global Fitness Japan Co.
The international franchised gym group will open a flagship location in Tokyo this year, followed by more venues in Osaka and other regions.
“Snap Fitness has been successfully providing innovative fitness services in a sustainable manner across the world for more than 15 years,” said Kazuki Takenouchi, CEO and GM at Global Fitness Japan.
“Global Fitness Japan believes Snap Fitness will enhance the wellness of all people’s lives in Japan by providing technology-based, results-driven workouts.”
With a population of about 126 million, Japan is the 11th most populous country in the world, yet just 3.3 percent of people own a gym membership providing what Snap Fitness’ US-based parent company Lift Brands consider is a significant growth opportunity.