Retail stores depend heavily on wholesale distributors, seeing as they make sure all products get transported and delivered. And just like retail stores depend on distributors, distributors depend on retail stores for business. However, this is just a basic explanation that typically comes with several challenges, difficult choices, and complexities. Here is a deeper look at what builds the foundation of a strong and successful wholesale distribution company.
- Retail Clients
There are several ways to approach retail clients, but keep in mind, the size of the network plays a huge part in terms of the profit margin. Locking in as many retailers as possible (while still being able to handle the workload), will directly influence how much profit the company stands to make. In addition to gaining more clients, there has to be a focus on how regularly orders come in.
Ultimately, it works in the distributors best interest to get closer to manufacturers as well, because they represent another source of business on its own.
- Manufacturing Clients
A very effective tactic used by successful distributors is to offer products directly to the retail store, which they purchase or carry from manufacturers. This makes it more convenient for the retail store, and possibly more practical depending on the circumstances.
However, manufacturers typically have a vetting system in place, especially if they produce popular brand products. In other words, they are going to assess the distributor before allowing them to re-sell or transport their products. When this is the case, pay close attention to the requirements they have according to the application form. Read on if you want more about distribution.
- Marketing Team
Yes, if the service is good and the retailers along with the manufacturers are impressed, there will be referrals. This will lead to expansion and better opportunities. But it doesn’t mean a marketing team shouldn’t be on the outside, focused on selling the distributor. In fact, it only makes sense to build a client base via the help of a professional marketing team.
- Minimizing Expenses
Like any other business, wholesale distributors also aim to cut expenses as much as possible. One way of doing so is by investing in a warehouse facility that is closer to your clients. This reduces the shipping costs, enabling the distributor to offer more competitive prices. Although, this is only a good plan if the network of the distributor reaches a significant extent. If all the retailers are in a concentrated area, a warehouse will be redundant.
The advice above is solid and no nonsense and could help you either improve your current business or to start a new one up successfully.