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In a press release on Saturday (5/13), Sony Indonesia stated that Kazuteru Makiyama has been a part of Sony since 1998. He started his overseas sales and marketing career in 2007 in Dubai, and then took on new challenges in Saudi Arabia as head of Sony Saudi representative office in 2011.
In 2014, Kazuteru was appointed Managing Director of Sony Eurasia (Turkey). During his tenure, he had to work in a very challenging and volatile Turkish business environment.
“Indonesia is my fourth foreign assignment and the fourth Muslim-dominant country. In all my previous assignments, I always gave high priority to understanding the local culture at the beginning of the assignment, “said Kazuteru Makiyama, President Director of Sony Indonesia.
He said, this year, Sony has a WOW surprise for all, including the latest Alpha cameras, new OLED televisions., Headphones with Noise Cancelling, PlayStation VR, and more.
“Without understanding and adapting to the uniqueness of a culture, we will not be able to target consumers precisely in the right place and time,” he said.