Starbucks has unveiled a novel concept store at the Hong Kong Palace Museum in West Kowloon, positioned as a serene oasis amidst the hustle and bustle of the city.
The store showcases unique design collaborations with three prominent local artists. Calligrapher Westley Wong is the creative genius behind the Chinese “Starbucks” brush signage that welcomes visitors at the entrance. Elsa Ngai, another inspiring artist, has enriched the interiors with layered botanical artworks that narrate the life cycle of a coffee plant using mineral pigments and gold leaf.
Drawing on the serene landscapes of Yunnan and the wisdom of Chinese philosophy, porcelain sculptor Leo Wong has crafted a remarkable ceramic wall installation. Patrons of the store can also enjoy an uninterrupted view of Victoria Harbour while sipping their coffee.
The concept store has launched a new seasonal range of beverages inspired by the plum blossom. The range includes oolong tea and coffee-based creations, all served with plum sauce, a whole plum, and a topping of creamy foam. Customers can choose between hot and iced versions of the drinks, with an option to add tonic water to the chilled variants. The store also offers an exclusive Turmeric Oatmilk Latte, only available at this particular location.
In terms of food, the store has introduced two unique desserts inspired by Ancient Egypt: the Golden Pistachio Pyramid Cake and the Mummy’s Secret Roll.
This concept store is the first in the city to offer a Starbucks engraving service, providing customers with the opportunity to personalize their tumblers. The store will also be hosting Coffee Micro-Experiences like hand-brewing sessions, latte art demonstrations, and curated coffee tastings.
General Manager of Starbucks Hong Kong and Macau, Alan Chan, states that the HKPM store aims to reflect local culture in its design, range of products, and in-store experiences. The goal is to reimagine the Starbucks Third Place experience by integrating local elements to foster deeper and more meaningful connections with the community.
What unique design features does the new Starbucks concept store offer?
The store showcases design collaborations with local artists, including a Chinese “Starbucks” brush signage, botanical artworks, and a ceramic wall installation inspired by Yunnan’s landscape and Chinese philosophy.
What exclusive beverages and food items are available at the new store?
The store has introduced a plum blossom-inspired beverage range and an exclusive Turmeric Oatmilk Latte. The food menu includes two Ancient Egypt-themed desserts: the Golden Pistachio Pyramid Cake and Mummy’s Secret Roll.
What unique services and experiences does the new store offer?
The store offers a Starbucks engraving service and hosts Coffee Micro-Experiences such as hand-brewing sessions, latte art demonstrations, and curated coffee tastings.
