StarHub’s financial report for the first half of 2025 has revealed promising growth across its service lines, highlighting the company’s resilience in a challenging market. The telecom operator’s service revenue climbed 3.0% year-over-year (YoY) to reach USD 976.1 million, while total revenue rose 2.2% YoY, totaling USD 1.1 billion. Notably, sectors such as broadband (+4.4%), regional enterprise (+6.8%), and cybersecurity services (+20.1%) were key contributors to this growth.
Subtracting a one-time forfeiture payment of USD 14.1 million related to the return of 700 MHz spectrum rights, the net profit attributable to shareholders (NPAT) stood at USD 62.0 million for the period. Yes, you read that right—despite the hiccup, StarHub managed to maintain a healthy bottom line.
CEO Nikhil Eapen expressed optimism despite facing pressures from declining prices that threaten retail sustainability. He stated, “In a market where eroding prices challenge industry sustainability, we drove our industry-leading market position in broadband by upgrading our customers to UltraSpeed plans while extending our number two position in mobile by delivering for our customers the quality, reliability, and experience they expect from the StarHub brand.” Eapen also emphasized a commitment to an aggressive marketing strategy, positioning the company for a future market rebound.
The regional enterprise segment emerged as a major growth driver, with revenue reaching USD 296.1 million, an impressive increase of 6.8% YoY. Notably, managed services surged by 12.8% YoY, a reflection of higher project completions in modern digital infrastructure solutions. Meanwhile, cybersecurity emerged as a strong focal point for growth, with the segment recording a remarkable 20.1% YoY rise amid rising demand for advanced protection measures.
StarHub’s mobile subscriber base saw an 8.2% YoY increase, fueled by a strong demand for SIM-only plans from its giga! and eight brands. Mobile revenue reached USD 274.1 million, while broadband revenue rose by 4.4% YoY to USD 128.3 million, supported by customers migrating to higher bandwidth plans. Additionally, the entertainment sector contributed USD 99.4 million, underscoring the success of StarHub’s Infinity Play, which seamlessly merges sports and over-the-top (OTT) content.
In a noteworthy strategic initiative, StarHub has completed its full acquisition of MyRepublic Broadband, bolstering its brand and operational assets to enhance competitiveness in Singapore’s broadband landscape. Furthermore, the company has wrapped up the investment phase of its DARE+ program, transitioning its IT and network infrastructure to a hybrid multi-cloud environment. This move positions StarHub to scale modern digital infrastructure offerings and enhances the implementation of AI-driven automation.
Eapen underscored that cybersecurity remains one of StarHub’s top strategic priorities and reaffirmed the company’s intent to boost investments in AI-native, cloud-driven defense capabilities to safeguard not just customer data but national infrastructure as well.
Furthermore, Eapen noted, “Our transformation has also enabled us to move forward on a long-term deliberative cost-reduction roadmap centered around automation and AI, systems re-architecture, and business simplification.” Such strategic insights signal StarHub’s dedication to innovation while maintaining a pulse on cost management.
What are the main contributors to StarHub’s revenue growth in H1 2025?
StarHub’s revenue growth was primarily driven by strong performances in broadband, regional enterprise, and cybersecurity services, indicating a diverse revenue stream that mitigates risks in a competitive market.
How has StarHub responded to market challenges?
StarHub is adapting to market challenges by aggressively promoting UltraSpeed plans and enhancing customer experience in its mobile segment to maintain a leading market position and prepare for future recovery.
What strategic initiatives has StarHub undertaken recently?
Recently, StarHub completed the full acquisition of MyRepublic Broadband to strengthen its brand and entered a new operational phase with its DARE+ program, shifting to a hybrid multi-cloud environment to enhance digital infrastructure and automation capabilities.
