Uniqlo, the Japanese casual wear designer, has launched a new innovative retail store model in Singapore. This pioneering initiative, referred to as the touchpoint store, is located at Velocity at Novena Square.
The touchpoint store is a unique prototype that is only 10% the size of a traditional Uniqlo outlet. The store primarily serves as a collection point for click-and-collect orders. The innovative design of the store offers an efficient, digitally integrated shopping experience for customers.
Customers can now effortlessly place their orders through the Uniqlo App or the company’s website. The touchpoint store offers the convenience of same-day collection, with no minimum purchase requirements or additional delivery fees. This new approach redefines the retail space, providing customers with a unified online and offline shopping journey.
Cecilia Tan, the e-commerce director for Uniqlo Singapore, has stated that the brand’s goal is to maximize the store footprint for consumers, specifically those who prefer a flexible combination of online and offline (O2O) shopping experiences.
She highlighted that the Velocity store is a prime example of how Uniqlo is merging the efficiency of digital platforms with the accessibility of physical retail locations. Tan expressed that improving customer engagement with the brand’s LifeWear range was paramount. She emphasized the brand’s dedication to providing high-quality, thoughtful everyday wear to more consumers, regardless of their location.
What is the main purpose of Uniqlo’s touchpoint store?
The touchpoint store serves as a hub for click and collect orders, providing a more efficient and digitally integrated shopping experience for customers.
How does the touchpoint store benefit customers?
Customers can place their orders through the Uniqlo App or the brand’s website and collect them from the store on the same day without any minimum spend or delivery fees.
What is the aim of introducing the touchpoint store, according to Cecilia Tan, the e-commerce director for Uniqlo Singapore?
The aim is to optimize the store footprint for consumers who prefer a flexible online-to-offline shopping experience, combining digital efficiency with physical retail accessibility.
