Gordon Ramsay, the renowned chef, has introduced his popular street burger concept in Thailand, with the first outlet opening at Nextopia in Siam Paragon. This venture is in collaboration with Tanachira Group.
The newly opened eatery adheres to the brand’s casual street-dining concept that was originally cultivated in the UK. The menu is designed around Ramsay’s signature burgers, priced reasonably to attract a broad range of customers and offer them an authentic international dining experience.
The eatery’s interior adopts a minimalist design, adorned with neutral-toned furniture and complemented by London-inspired graffiti. The venue also hosts a Pac-Man arcade game, adding a touch of nostalgia. In line with environmental concerns, biodegradable and eco-friendly packaging materials are used across the outlet.
Among the menu specials are the Original Gordon Ramsay Burger, which includes premium beef and smoked cheese, and the Gordon Fried Chicken Burger, served with kimchi-marinated fried chicken and a hash brown. Exclusive to Thailand, patrons can also enjoy the Chicken Satay Burger.
Earlier in the year, Ramsay’s other restaurant franchise, Bread Street Kitchen, launched its flagship location at IconSiam in Thailand, marking the second outlet in the country.
What is the concept of Gordon Ramsay’s new restaurant in Thailand?
The concept is based on casual street-dining developed in the UK, with a focus on signature burgers at affordable prices.
What design aesthetics are present in the new restaurant?
The restaurant features a minimalist design with neutral-toned furnishings and London-inspired graffiti. It also houses a retro Pac-Man arcade game.
What are the signature dishes of the new outlet?
The Original Gordon Ramsay Burger and the Gordon Fried Chicken Burger are the main highlights. Additionally, a Chicken Satay Burger has been introduced, exclusively for Thailand.
