Subway has struck a deal with Uber Eats to offer delivery from more than 100 restaurants in select New Zealand cities. Chris Churchmichael, country director for Subway New Zealand, said the agreement would allow Subway restaurants to tap into the rapidly growing delivery market in New Zealand, at breakfast, lunch, dinner and anytime in between.
“We know Kiwis want freshly-made and nutritious delivery choices, however, having their favorite Subway foot long meal delivered hasn’t been an option until now,” Churchmichael said.
Church Michael said all the Subway favorites like meatball and pork riblet will be available for delivery along with fresh new choices like spicy buffalo chicken with blue cheese dressing and smashed falafel with tsatziki.
“Searches for ‘nutritious’ options in the app are increasing and Subway is the perfect partner to help us respond to this demand and provide a greater selection of delicious meals to eaters whether they are at work, home or even the park,” said Andy Bowie, Uber Eats country manager for New Zealand.
Subway recently unveiled a brand refresh to modernize its offerings and a new website that highlights key supplier stories and educates customers about the chain’s fresh ingredients.
According to Subway, its new “Real Fresh” website aims to give guests a look behind the scenes at some local growers and suppliers who support the business from all over New Zealand.
Ben Miles, senior manager for brand marketing at Subway, said the sandwich chain is a strong supporter of Kiwi produce. Some of their supply partners include local business Yarrows, which has supplied Subway New Zealand with their dough for more than 20 years and NZ brand Tegel, which has partnered with Subway since the brand opened its first restaurant in the country in 1995 and now supplies restaurants with a range of chicken and turkey products.
“We estimate we’re one of the largest national purchasers of fresh produce in New Zealand and we’re committed to supporting farmers, growers and producers around the nation,” Miles said.
“We wanted to shine a light on the incredible work they do, bringing the fresh factor to our restaurants multiple times a week.”
Miles said many of the company’s customers are unaware that their fresh vegetables are sliced and prepared in-restaurant before serving, so this information is also shared on the site.
“We also know it’s important to our guests that each ingredient in their sub is of the highest quality – for both freshness and taste,” he said. “We’ve been making considerable changes to our menu and we’re committed to ensuring as many of our ingredients as possible are locally sourced.”
The Real Fresh website was recently awarded a Gold Ava Digital Award, an international competition reorganizing excellence in website design and creative.