Sunshine Bakeries, a renowned bread manufacturer from Singapore, is gearing up to introduce its Musang King durian milk buns to the market on March 20, just before the onset of the durian season. The new delicacy will be available across leading supermarkets and convenience stores in Singapore, promising a unique flavor fusion for food connoisseurs.
The Musang King durian milk bun boasts of authentic Musang King durian filing, derived from the scarce early-March harvest. The durian filing is beautifully complemented by Sunshine Bakeries’ famed Hokkaido Milk bun, offering a blend that is expected to win the hearts of durian lovers.
The company has priced the bun at SGD2.50 (US$1.97). However, it’s important to note that the product will be available in limited quantities each day, considering the restricted availability of early-season yields.
Michelle Ang, chief marketing officer at Sunshine Bakeries, expressed her excitement about the product launch. She said, “Durian fans have a year-long desire for the fruit. By introducing the Musang King Durian Milk Bun, we aim to offer them a sneak peek into the first harvest of the season.”
According to the company, the bun promises the highest standard of durian indulgence that is rich, custard-like, and aromatic.
Musang King is a top-tier variety of durian, predominantly cultivated in Malaysia. It has gained considerable recognition this year, having been included in the list of the 25 best-rated fruits in Southeast Asia. The selection was made based on votes cast by readers of an international food magazine in February.
When will Sunshine Bakeries start selling the Musang King durian milk buns?
The Musang King durian milk buns will be available from March 20.
Where can customers purchase the Musang King durian milk buns in Singapore?
The new snack will be available across leading supermarkets and convenience stores in Singapore.
What is special about the Musang King durian milk bun?
The bun features authentic Musang King durian filling derived from the early-March harvest, paired with Sunshine Bakeries’ signature Hokkaido Milk bun. The company promises a rich, custard-like, and aromatic indulgence with this new product.
