Superdry Vietnam will open first flagship store on Saturday, at Hanoi’s Trang Tien Plaza.
It will showcase the British fashion brand’s latest menswear, women’s and children’s casualwear, sportswear, footwear, undergarments and accessories.
For its Vietnam debut, Superdry will also introduce its latest perfume collection, Superdry SS18.
On opening day, the first 100 customers will each be given a Superdry shirt.
Superdry comes to Vietnam via Jaspal Group, which owns the Vietnam rights to such brands as CC Double, CPS Chaps, Lyn, Misty Mynx and Santas.
Superdry has 515 locations in 46 countries.