Many supermarkets are launching attractive promotion programmes in the days ahead of Tết (Lunar New Year) to attract customers. Tết falls on February 16 this year.
In addition to cutting prices on more than 5,000 essential items from January 11 to February 14, Co.opmart and Co.opXtra have teamed up with suppliers for another programme under which they will cut prices of many kinds of fresh food by the maximum possible rates for seven days starting just before Tết.
They have also applied “Super discounts” and “Buy more, get more discounts” on the weekend and incentive programmes for their loyal customers such as offering high reward points.
Similarly, Korean retailer Lotte Mart also launched three consecutive promotion programmes: The “Tết comes to Lotte Mart” programme takes place from January 24 to February 15, with discounts between 5-49 per cent on more than 1,200 products; “For a full Tết” from February 7 to 15 with discounts on over 80 Tết-featured products; and “Starting a desired spring” programme from February 13 to 21 with hundreds of products discounted between 5-49 per cent.
Supermarket chain Big C is offering a discount of up to 40 per cent on 13 types of fruit. Imported fruits like Egyptian oranges, Korean pears, French kiwis and South African grapes are priced at VNĐ30,000-83,000 (US$1.32-3.64) for a kilo until February 15.
Moreover, for the first time, French and US green and red apples will be sold at the same price of VNĐ29,900 a kilo.
In addition to this, Big C will launch two “unprecedented price shock” programmes applicable to its food and fresh goods until New Year’s Eve on February 15.
According to insiders, the closer to Tết, retailers increasing apply promotion programmes to enhance competitiveness in attracting customers.
Market movements in the peak shopping days for Tết usually change quickly. Therefore, retailers need to keep a close eye on up-to-date figures to identify changes for timely responses.
Wholesale markets
Goods transported to the city’s two wholesales markets have increased strongly to meet peak shopping demand for the New Year from February 11 to 15.
Nguyễn Văn Huây, director of Thủ Đức Wholesale Market Management and Trade Company, said goods volume entering the market can reach up to 7,500 tonnes a day, an increase of 10 per cent over last year’s Tết.
Vegetable volume at the market fluctuates between 2,700 tonnes to 3,000 tonnes a day, while fruits are between 4,300-4,500 tonnes a day.
At Hóc Môn wholesale market, the amount of goods entering the market from February 12 (four days ahead of Tết) may go up to 5,500 tonnes per day, up 100 per cent compared to normal days.
According to traders at the two wholesales markets, the supply of popular fruits for Tet such as grapefruits, mangos, tangerines and dragon fruits may be not much higher due to unfavourable weather last year.
About 150-170 tonnes of grapefruits and 100-120 tonnes of mango are expected to enter Thủ Đức Market a day on days near Tết, but their prices will rise sharply if there is a surge in demand.
Thủ Đức Wholesale Market’s management board forecasted that grapefruits can be priced at VNĐ60,000-65,000 per kilo for green skin grapefruit and VNĐ28,000-30,000 a kilo for Năm Roi grapefruit, while it is VNĐ130,000-150,000 for a kilo of Hòa Lộc mango, VNĐ45,000-50,000 per kilo of sweet tangerine and VNĐ80,000-100,000 per kilo of custard-apple.
Nguyễn Huỳnh Trang, deputy director of the HCM City Department of Industry and Trade, has asked the management boards of the two wholesale markets to keep track of markets and update supply-demand and pricing situations, in order to quickly report to the department and relevant agencies if there is a sudden fluctuation.