The online store features the brand’s new autumn/winter 22 collection, as well as the core women’s, men’s, active and loungewear collections.
Creative Director Liisa Kessler’s first collection for Filippa K, the spring/summer 23 pre-collection, will be available from November.
Filippa K’s CEO Rikard Frost said: “Scandinavian customers have loved Filippa K for many years, so I’m very excited to have introduced the brand to China this year. The house has a unique position within high-end fashion, offering a distinctly Scandinavian design perspective that’s rooted in sustainability. I hope the Chinese audience will appreciate this approach as much as we do.”
Mei Chen, head of fashion and luxury in the UK, US and Northern Europe at Alibaba Group, said: “The Chinese market offers great potential for Scandinavian fashion brands, where there is a strong demand for timeless Scandinavian design and quality goods with a sustainability profile, qualities which Filippa K embodies. Connecting brands like Filippa K with over 1 billion consumers, Tmall continues to support businesses in their international growth strategy.”
Filippa K was founded in 1993 by designer Filippa Knutsson. She stepped away from the creative director role in 2019 but remains as a shareholder.