Styles from fast-food chain Taco Bell’s first-ever fashion collaboration have been released in Forever 21 stores across the US and globally online.
To launch the Taco Bell x Forever 21 collaboration, both brands invited their fans to a late-night runway show in downtown Los Angeles at which the models were Taco Bell super fans and influencers.
A mural was created live during by event by artist Lefty Out There, and Taco Bell Feed the Beat artist Cheat Codes also performed.
A Forever 21 pop-up boutique sold pieces from the collection while a Taco Bell truck dished out signature menu items paired with frozen treats.
The limited-edition collection features vibrant prints and iconic graphics in the form of tops, bodysuits and cropped hoodies for women, plus for men a sweatshirt, hoodie and anorak jacket.
In Asia, Taco Bell has stores in India, Japan, South Korea and the Philippines. It withdrew from Singapore nine years ago.