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Retail Asia10/01/2024

The Lego Group has appointed Claus Kristensen as its new senior VP for Asia Pacific (Apac) to oversee the region and newly reshuffled business units. Kristensen will succeed Eric Maugein, who stepped down after nearly 20 years at the company to begin a new chapter in his career. An 11-year veteran of Lego, Kristensen previously worked in […]

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Retail Asia04/11/2022

Construction of a $1-billion Lego plant began Thursday in the southern province of Binh Duong. Covering 44 hectares in Vietnam-Singapore Industrial Park 3, the plant is scheduled to create some 4,000 jobs and launch its first products in 2024. This is the sixth plant of the Danish toy company worldwide, and its second in Asia. […]

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Retail Asia07/01/2022

The Lamborghini Sian hypercar has created ripples ever since it debuted globally. The huge prices and the exclusivity mean that few people will be able to get their hands on one of these rare beauties! However, in a fun alternative, LEGO Group has collaborated for a unique and engaging activity with Automobili Lamborghini. It has […]

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Retail Asia09/12/2021

Danish toy company Lego Group will build a $1-billion plant in the southern province of Binh Duong in the second half of next year. It signed a memorandum of understanding Wednesday with the Vietnam-Singapore Industrial Park Joint Venture Company to build the plant, its sixth globally and first carbon-neutral one. The project will be its […]

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Retail Asia01/10/2021

Toymaker Lego doubled its earnings in the first six months of the year as customers flocked to its reopened stores to buy Star Wars building sets, model Colosseums and flower bouquets made from its colourful plastic bricks. While parts of the global retail industry are still reeling from the pandemic and related supply chain issues, […]

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Retail Asia29/06/2020

Hong Kong shopping destination Olympian City has partnered with global toy brand Lego to launch Lego Technic – a Stem-themed AI concept store. The world-first concept store features an array of Lego Technic sets and experiential workshops to promote Stem (science, technology, engineering, and mathematics) education. The product range encourages users to acquire Stem skills […]

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Retail Asia19/05/2020

Danish toy brand Lego has launched Lego Monkie Kid, its first Chinese-inspired theme to boost its engagement with Asian customers. Inspired by the famous Monkey King from the 500-year-old Chinese novel ‘Journey to the West’, Lego’s Monkie Kid is the brand’s first theme to embrace Chinese stories known by many families across Asia. Lego Monkie […]

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Retail Asia27/04/2020

Chinese toy retailer Kidsland International is opening its fifth Hong Kong Lego store, despite the economic downturn and the continuing coronavirus pandemic. “We see resilient demand for Lego products for kids and for those who are spending more time at home,” Kidsland executive director Sherman Hung told the South China Morning Post. “We believe a […]

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Retail Asia15/10/2019

Melbourne’s Lego community turned out in force for the opening of the first certified Lego store in Victoria, forming a five-hour-long queue outside the new store in Westfield Doncaster shopping centre, which opened to the public at 10am on Thursday. Like other Lego stores around the world, the location in Melbourne was designed to be […]

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Retail Asia17/09/2019

To be successful, you’ll have to collect and upgrade characters and vehicles, build LEGO towers to combat, defend and capture territory, as well as create both light and dark side armies. LEGO Star Wars Battles includes heroes and villains that have never been featured in any other LEG Star Wars game, such as Rey and […]

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Retail Asia11/09/2019

Alceon Group has announced the locations of two new Lego stores opening in Queensland this year. The investment firm, which holds the distribution rights for Lego in Australia and New Zealand, will open stores in QIC’s Robina Town Centre on the Gold Coast and Westfield’s Chermside shopping center in Brisbane. The stores, measuring 188sqm and […]

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Retail Asia03/09/2019

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The first Lego store in Victoria will be in Westfield Doncaster, according to local rights-holder Alceon Group. The announcement follows the opening of Lego stores in New South Wales, as well as the news that more stores will be opened across Queensland and New Zealand in 2019 – with South Australia and Western Australia in 2020. “Victoria is […]

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Retail Asia08/08/2019

Alceon Group on Wednesday revealed plans to significantly expand the footprint of Lego stores in Australia. New stores are set to open in New South Wales, Victoria and Queensland over the coming months, with South Australia and Western Australia to follow in 2020. A store is also set to open in Westfield Newmarket in New […]

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Retail Asia13/06/2019

LEGO fans rejoice, as Gameloft has just announced a brand new RPG for Android and iOS set in the LEGO universe. Originally teased back in December, LEGO Legacy: Heroes Unboxed will be released this fall, but it will be regularly shown to fans until then at various events. According to the French studio, this is the […]

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Retail Asia26/03/2019

Lego Group unveiled the first Lego store in Sydney at Westfield Bondi Junction on Tuesday evening, ahead of the official opening on March 21. The store includes several features aimed at enabling creativity, including a room with play tables called The Brick Room where kids can build their own creations, the Pick-A-Brick wall, where customers […]

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Retail Asia05/03/2019

Danish toy brand Lego’s bounce back after a tough financial year has seen new enthusiasm from the brand for expansion into China. The new energy has seen the retailer open its first Lego China flagship in Beijing last weekend. A drop in demand for its products during the 2017 financial year – the first since […]

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Retail Asia19/12/2018

The site where a Legoland will be built in Chuncheon, Gangwon, on Friday. The development of the Legoland, about the same size as the Legoland in Johor Bahru, Malaysia, has been approved by the Gangwon government. British amusement park developer Merlin is in charge.

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Retail Asia13/12/2018

The first certified Lego Thailand store has opened at Siam Paragon in Bangkok. The Danish building-toy manufacturer says the move is part of the brand’s strategic plan for Asian expansion. The new 170sqm Lego Thailand store has opened in a “co-sharing” partnership with DKSH (Thailand) Ltd. It offers more than 300 Lego toys, 32 of which are exclusive […]

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Retail Asia23/10/2018

Danish toy producer Lego has opened a store in Yokohama Landmark Plaza this week, introducing “Lego Mosaic Maker” to Japan. One of only five in the world, the Lego Mosaic Maker is a machine that can reproduce your face in mosaic feature with Lego blocks. Visitors enter a booth and take a photo of their […]

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Retail Asia17/09/2018

Danish toymaker Lego Group said it plans to ramp up its China retail rollout, with two new flagship stores poised for Shanghai and Beijing by mid-2019. The Copenhagen-based Lego, which recorded double-digit revenue growth in China in the first half of the year, said a new store is slated for Shanghai as soon as this […]

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