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Retail Asia21/07/2021

The shutdown of two contract manufacturers in Vietnam due to Covid-19 could worsen Nike’s sneaker supply problems, a market research company has warned. The fact that South Korea’s Changshin Vietnam and Taiwan’s Pou Chen Corp in HCMC have stopped operating since last week “may exacerbate the supply chain disruptions that the company has had to deal with,” […]

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Retail Asia16/07/2021

Changshin Vietnam, a South Korean shoemaker, became the second major Nike supplier to suspend production in Vietnam as it shut three of its factories near HCMC on Thursday due to a coronavirus outbreak. The factories in Dong Nai province, which employ nearly 42,000 workers, will remain shut until July 20, the Vietnamese government said in […]

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Retail Asia31/03/2021

Athletic shoe maker Nike Inc on Monday sued a New York-based company that produced “Satan Shoes” purported to contain a drop of human blood as part of a collaboration with “Old Town Road” rapper Lil Nas X. Nike said in the lawsuit that the company, MSCHF Product Studio Inc, infringed on and diluted its trademark […]

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Retail Asia23/03/2021

Nike’s quarterly sales missed estimates due to shipping issues and a pandemic-related slump at brick-and-mortar stores, and investors were disappointed by the world’s biggest athletic shoe maker’s full-year revenue forecast. Nike forecast “low-to-mid-teens” full-year revenue growth, falling just short of the 15.9% increase in sales that analysts were expecting, according to IBES data from Refinitiv. […]

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Retail Asia15/03/2021

A former senior Nike executive once named by Fast Company magazine as one of the most creative people in business, has been confirmed as a headline speaker at this month’s MarketingPulse 2021 virtual conference in Hong Kong. Greg Hoffman, global chief marketing officer at Nike from 2016-2018 before moving into the role of VP of […]

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Retail Asia03/12/2020

A video ad from Nike Japan against bullying and racism that features biracial athletes and other minorities, such as those of Korean descent, has prompted a sharp online response including calls to boycott the company. Japan has traditionally prided itself on being racially homogeneous, although successful mixed-race athletes such as tennis star Naomi Osaka are […]

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Retail Asia20/11/2020

Adding to Nike House of Innovation, Nike Rise and Nike Live concepts, Nike introduces Nike Unite. Built to help locals connect more closely with sport, Nike Unite creates new in-and-out-of-store experiences, rooted in serving people the most valuable sport destination in their community. Read on for what to know about Nike’s latest retail concept. Nike Unite exists to serve and celebrate the people in each local […]

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Retail Asia03/08/2020

Nike has opened the brand’s largest House of Innovation yet, in Paris, focusing on delivering a digital retail experience. Located at number 79 on the famous Avenue des Champs-Elysees, the House of Innovation 002 spans four floors and occupies a 2400sqm area. According to the company, Nike Paris will focus on four areas: uniting shoppers […]

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Retail Asia13/07/2020

Sneaker giant Nike has introduced its new retail concept Nike Rise in Guangzhou, China. The latest international store concept joins the brand’s innovative portfolio which already includes Nike Live in Tokyo and House of Innovation in NYC. The Nike Rise concept store features personalized shopping services with a focus on digital experiences. Nike Guangzhou has […]

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Retail Asia29/06/2020

Nike sales in China surged 11 percent last year, marking the sixth consecutive year of double-digit growth in the market for the US sports brand. The growth was achieved despite the impact of Covid-19 with sales of the flagship Nike brand rising by 1 percent on a currency-neutral basis in the fourth quarter. Globally, the […]

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Retail Asia04/06/2020

A giant Nike Thailand flagship store has opened in Bangkok’s Siam Center, with a footprint spanning more than 9000sqft. Designed to showcase Nike’s product innovation across multiple categories, the store also offers the brand’s first “Nike By You” in-store customization service in Thailand. Operated by Southeast Asian luxury and lifestyle retail specialist Valiram, the new […]

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Retail Asia18/05/2020

7-Eleven and Nike will collaborate to create a new sneaker featuring the convenience-store chain’s distinctive logo colors, but the shoes will most likely be released only in Japan. According to multiple blogs covering sneaker news, the new 7-Eleven and Nike SB Dunk Lows will feature a color-blocking design in orange, green, and red and will […]

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Retail Asia27/03/2020

Nike online sales soared 36 percent in the February quarter, compensating in part for a slump in sales across Mainland China which was in lockdown for much of January and February due to the coronavirus outbreak. The strength of online sales gave the retail giant a buffer from stalling brick-and-mortar sales, but it is not […]

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Retail Asia09/01/2020

Nike has signed on as the official kit provider of presumptive English Premier League 2020 champions Liverpool FC. The new partnership will commence on June 1 for the following 2020/21 season and continue for “multiple years” according to a statement by Nike. Nike will outfit the men’s, women’s and academy squads, as well as the […]

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Retail Asia13/12/2019

When major global brands like Ikea and Nike announce they are exiting a major global platform like Amazon, it is clear that a strategic shift is in the making What used to be a primary go-to-market strategy of brands by latching onto Amazon’s success seemed to have chipped away over the years: Amazon is now […]

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Retail Asia14/11/2019

Nike has brought its popular ‘Nike By You’ customization service to Australia. Launching in Nike’s redesigned Melbourne Central store, which opened last Friday, the service allows customers to personalize their Nike sneakers and apparel by printing and engraving their chosen initials or phrase on items and choosing colored laces for sneakers. “Having the ability to […]

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Retail Asia01/11/2019

Sneaker giant Nike India has more than halved the number of its retail partners, from around 350 to just 150. The cull is part of a global strategy to reduce the number of physical sales points to focus online and on its own flagship stores. Nike has singled out 12 major cities internationally where it […]

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Retail Asia19/08/2019

Singaporean consumer goods firm SUTL Global has crossed the border, buying a 51-per-cent stake in Malaysian Nike retailer Sportsland. Sportsland – to be renamed SUTL Sportsland – currently operates Nike mono-brand stores in Kuala Lumpur, Ipoh, and Penang, with an upcoming store in Johor Bahru in September. The acquisition comes just months after the successful […]

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Retail Asia12/08/2019

Nike is considering the sale of its Hurley surfwear brand, according to a Reuters report. A general downturn in the sector has pushed other industry players within the space into significant difficulties, including rival brand Quiksilver – which filed for bankruptcy in 2015. Nike’s potential sale of its Hurley brand is reportedly likely to be […]

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Retail Asia23/07/2019

Sportswear brand Nike has revealed its net profit increased to US$4 billion during the 2019 financial year, compared to the previous year, which saw Nike earn US$1.9 billion. The large disparity is attributed to the enactment of the Tax Act last year, which raised Nike’s effective tax rate to 55.3 percent – causing a 54 […]

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