Australian operator Telstra has unveiled its new ‘Liberate’ service which will allow business customers to use their fixed line number and unified communications features on their mobile devices.
According to GlobalData research, for every fixed line in business, there are 2.4 mobile lines. In addition, employees are also relying on personal devices and consumer technology to communicate. This proliferation of communication channels has implications for employee communications, service quality and customer experience.
Telstra has responded to this challenge by bringing to market a solution designed to simplify workplace communication and improve employee productivity. Liberate integrates traditional fixed and mobile channels at the network layer, enabling users to present their fixed line number when dialling natively from their mobile device.
Michelle Bendschneider, Executive Director, Global Products, Telstra Enterprise said, “We know that business customers are increasingly using their mobile phones as a key communication tool for work. Workplaces are moving towards a mobile enabled environment with increased BYOD adding to complexity.”
“Whether you are a mid-market customer or a large enterprise, with Liberate, employees can answer fixed line calls or messages on the go, and present their fixed line when calling from a mobile device which will significantly improve customer experience and service.”
As Australia’s largest telecommunications provider, Telstra is working to deliver next generation of Unified Communications technologies to help its enterprise and government customers better respond to market evolution on workplace mobility and improve customer experience.
“Roughly 72% of businesses with over 500 employees are either implementing or considering workplace transformation. With Telstra’s world-class network and reach, we are best placed to serve our customers’ needs for an integrated fixed and mobile service at the network layer,” said Bendschneider.
“We are the only company in Australia to offer customers the capability to connect securely, reliably and in more places with two world-class networks natively converged. This means the capability is available directly on the device rather than installed via an over-the-top application.
“A Liberate trial is already underway with one of our major strategic customers, and we are looking forward to begin implementation with other customers in the months ahead,” said Bendschneider.