Thai fruit growers have turned to Prime Minister Paetongtarn Shinawatra with an innovative proposal: enlist K-pop sensation Lisa (Lalisa Manoban) of Blackpink to champion the global promotion of Thai fruits. This request came during the Prime Minister’s recent visit to Chanthaburi province, where farmers highlighted Lisa’s star power as a key to accessing new markets beyond China.
The farmers passionately argued that Lisa’s endorsement could significantly boost Thailand’s fruit exports, potentially generating over THB 500 billion (approximately US$15 billion) annually. Currently, the nation’s fruit export revenue stands at a considerably lower THB 200–300 billion. With Lisa’s impressive global presence—she boasts over 105 million Instagram followers and holds ambassadorial roles with luxury brands like Celine and Bulgari—the farmers believe her involvement could elevate Thai products on the international stage.
During the meeting, farmers addressed several pressing challenges, including the critical need for faster customs clearance at border checkpoints, where shipments can face delays of up to 12 days. They urged for clearer regulations to combat premature harvesting of durians, which negatively affects both weight and quality. In addition, they advocated for better policies to address labor shortages, suggesting the extension of work permits for migrant laborers and enabling them to move between provinces for job opportunities. A proposed THB 100 million compensation fund for durian farmers and locals affected by wild elephant incursions also featured prominently in their discussions.
In response, Prime Minister Paetongtarn assured the farmers that the government is working with companies to purchase surplus produce, thereby minimizing waste. She pledged to streamline export processes and confirmed that the Ministry of Labour will tackle agricultural workforce shortages. As part of her visit, the Prime Minister explored an exhibition by the Young Smart Farmer group, where innovative durian sales through livestreaming were showcased. She also took part in a durian-cutting event, highlighting her commitment to the fruit sector.
Who knew a K-pop star could be the missing ingredient in boosting Thailand’s fruit exports?
What was the main request from Thai fruit growers to the Prime Minister?
They urged Prime Minister Paetongtarn Shinawatra to invite K-pop star Lisa to promote Thai fruits globally, believing her popularity could enhance exports.
What challenges did the farmers discuss during their meeting?
They highlighted customs delays, premature harvesting regulations, labor shortages, and proposed a compensation fund for those affected by wild elephants.
How did the Prime Minister respond to their concerns?
She committed to improving export processes, addressing labor shortages, and collaborating with companies to purchase surplus produce to reduce waste.
