Thailand’s Commerce Ministry is harnessing social media’s power to supercharge its durian and fruit exports, particularly targeting the lucrative Chinese market. By collaborating with renowned influencer Taiyuan Lao Ge, who boasts over 93 million followers on Kuaishou, the ministry hopes to shatter previous export records in both volume and value through an upcoming live-selling event.
Scheduled for May 11 and 12, the broadcast aims to showcase not only the celebrated golden pillow durian but also an array of Thai fruits, including mangoes, longans, mangosteens, and various seasonal delights. Last year, Taiyuan achieved remarkable success, selling over a billion baht’s worth of Thai durian—approximately US$30.25 million—in just a single day.
This initiative is a vital part of the ministry’s broader strategy to promote Thai agricultural products, especially during the booming harvest season that has brought forth exceptional quality produce. Commerce Minister Pichai Naripthaphan emphasized the significance of leveraging Chinese influencers for live online sales, a tactic poised to elevate Thai fruit’s global standing.
To enhance the export process, the ministry is actively engaging with private sector partners and Chinese online platforms. Pichai revealed ongoing discussions with Wu Zhiwu, Minister Counsellor at the Chinese Embassy in Thailand, to refine and improve durian trade mechanisms. In his discussions, Pichai urged Chinese authorities to ease inspection protocols and expedite clearance processes at border crossings, particularly by augmenting inspection capabilities and personnel to ensure smooth operations during this peak production period.
In a promising development, China’s customs have committed to operating around the clock to facilitate imports of Thai durians amidst the harvest season frenzy.
With China accounting for a staggering 98% of Thailand’s durian exports last year—valued at around $4 billion—there’s a lot at stake in this flavorful campaign. Thai durians are not just fruits; they are becoming a sensation that’s ripe for the picking.
**What is the main goal of Thailand’s Commerce Ministry in launching the live-selling event?**
The main goal is to enhance the volume and value of fruit exports, particularly targeting the Chinese market through an engaging online sales event led by influencer Taiyuan Lao Ge.
Why is Taiyuan Lao Ge significant for this campaign?
Taiyuan Lao Ge is noteworthy because he has a massive following of over 93 million on Kuaishou and previously achieved impressive sales for Thai durian in a single day, making him an influential figure in driving consumer interest.
How does the Thai government plan to improve durian exports to China?
The Thai government plans to streamline inspection protocols, improve border clearance processes, and engage Chinese customs for smoother operations during peak harvest times, all while promoting their products through influencer-driven campaigns.
