Magnolia Quality Development Corporation Limited (MQDC) unveils its latest business development plan, transforming a piece of land in Bangna into a real estate phenomenon under its Magnolias, the Aspen Tree, and Whizdom brands with collaborations from global partners.
THE FORESTIAS, with a project value of over THB90 billion (USD2.8bn), is the world’s first property development to introduce a living environment integrated into a natural ecosystem to provide sustainable happiness under the concept ‘Imagine Happiness’.
The mixed-use multi-generational lifestyle project spans 300 rai (119 acres), including residential housing and low- and high-rise buildings, retail buildings, office buildings, a health center, an innovation center, a forest pavilion, community space, a learning center, and Asia’s largest-ever forest ecosystem in a mixed-use lifestyle project.
The project is designed for all multi-generational lifestyles and all families. Construction begins in 2018 and is expected to be completed in 2022.
Mr. Visit Malaisirirat, CEO of MQDC, a company under DTGO Corporation Limited that develops, invests in, and manages property projects, said, “Today, innovation and technology play a significant role in the economy. They connect living and lifestyle together. Amidst materialistic advancement, the world is challenged in many ways – the natural ecosystem is deteriorating, families are drifting apart creating distance between people, leading to feelings of isolation and depression, and society is aging fast.
“Our company is committed to developing real estate projects to close the gap and bring sustainable happiness with a promise of ‘for all well-being’. We want to offer the best and we do that through ecofriendly design, modern innovation and technology, and enhanced space for all four generations – grandparents, parents, children, and great-grandchildren. The whole community can spend time together and interact, creating a happy society.
“THE FORESTIAS was born from the question “What is true happiness in life?” This is not easy to answer because everyone has a different definition of happiness. But one thing is certain: happiness affects our body and mind, the people around us, and the environment. This is the foundation of ‘sustainable happiness’.”
Mr. Kittiphun Ouiyamaphun, Senior Vice President, Project Development, The Forestias, MQDC, said, “This is the first time for a property project to be based on ‘sustainable happiness’. We are working with global partners in designing and creating the project to offer sustainable happiness now and in the future.
“The idea led to the world-first flagship project THE FORESTIAS, which redefines the property industry with a new phenomenon. The THB90 billion [USD2.8bn] project is developed under the concept ‘Imagine Happiness’. There’s something for everyone and every lifestyle at this mixed-use multi-generational lifestyle project, the first of its kind in the world, which includes residential houses and buildings, retail buildings, office buildings, a health center, an innovation center, a forest pavilion, a community space, a learning center, and the largest-ever forest ecosystem in a mixed-use lifestyle project in Asia. Its core elements, or Eternal 4, are 50 Shades of Nature, happiness from living amid nature; Connecting 4 Generations, happiness from being with family members across four generations; Community of Dreams, happiness from space and facilities that allow people to connect and interact with each other; and Sustainnovation for Well-being, technology and innovation that drive sustainability and promote health and well-being. It is the DNA of MQDC to create a new living concept for today and the future.”
Mr. Ouiyamaphun added, “We have global partners who are experts in their fields. Together, we are creating a living phenomenon in an environment that brings happiness to its residents. This is the first model of its kind in the world. We have worked with Foster + Partners, which provided consultancy on the architectural master plan; EEC Engineering Network, which helped research and develop systems in the buildings based on MQDC’s concept of Sustainnovation, centered on sustainability, social responsibility, and the environment; and Atelier Ten, which has contributed to the research and prevention plan to reduce environmental impact and ensure balance and sustainability through innovations. Atelier Ten is also in charge of monitoring and assessing construction and design to make this project the model for other world-class projects. ITEC Entertainment is in charge of experience and entertainment in the project. To provide a one-of-a-kind experience to residents and visitors, Six Senses has been brought on board for hospitality and residential management services, with a focus on nature, health, and sustainability.”
In addition, Harvard T.H. Chan School of Public Health is joining to conduct innovative scientific research and data collection on the impact of the project’s landscape and design features on human health. This new model of urban development, combining healthier buildings with biodiversity, environmental buffers, and infrastructure that promotes physical activity, may demonstrably enhance health resilience and well-being, both of which are fundamental to happiness.
THE FORESTIAS is on 300 rai (119 acres) at Bangna-Trad Road km 7. Construction begins in 2018 and is expected to be completed in 2022.