July 19, 2026

Thailand to relaunch 7-day discount scheme

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Thailand plans to reintroduce its initiative to cut consumer prices after the seven-day campaign last 24-30 Dec as part of a New Year gift to the public proved a great success.

The new campaign could be held in May and might be extended to 10 days, Commerce Minister Chatchai Sarikulya said on Tuesday after meeting with 35 representatives of modern trade outlets, manufacturers and rice packers.

Under the seven-day campaign, retailers and suppliers agreed to cut their product prices at 12,800 outlets nationwide by 10-70 percent.

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