June 4, 2026

Thailand’s Broadband Surge Sparks Robust Market Growth in the Retail Sector

Lab Internet dan eCommerce1
Reading Time: 2 minutes

The Thai telecommunications landscape is poised for steady growth, with fixed communication services expected to see a compound annual growth rate (CAGR) of 2.6%, rising from USD 2.2 billion in 2024 to USD 2.5 billion by 2029. According to GlobalData, this uptick is largely fueled by an expanding fixed broadband sector, leaving the era of traditional voice services gasping for breath.

Declining Voice Services Amid Rising Broadband

While the overall revenue picture appears promising, the outlook for fixed voice services tells a different story. GlobalData highlights a projected decline in revenue at an alarming CAGR of 8.6% from 2024 to 2029, reflecting a significant shift as consumers prioritize mobile and over-the-top (OTT) communication platforms over conventional voice services. It’s a classic case of out with the old and in with the new; as fancy apps become our preferred method of chatting, old landlines are quietly becoming relics of the past.

Fiber-Optic Services Lead the Charge

In a more favorable turn, the fixed broadband segment is on track to grow at a CAGR of 3.2% during the forecast period, benefitting from advancements in fiber-optic technology. The rise of fiber-to-the-home and fiber-to-the-business subscriptions is paving the way for this growth, bolstered by improvements in fixed wireless access (FWA) as consumers seek high-speed internet at home and in the office.

A Fiber-Driven Future

Sarwat Zeeshan, a Telecom Analyst at GlobalData, emphasized the importance of fiber technology, noting that fiber lines accounted for approximately 89.2% of all fixed broadband lines in 2024. This dominance is expected to continue through 2029, driven by increasing demand for robust, high-speed connectivity, enhanced fiber networks in urban centers, and targeted efforts by government and telecom operators to expand fiber coverage across the nation. As soon as the buzz of fiber networks fills the air, expect consumers to clamor for faster connections.

Leading the charge in the fixed broadband market is Advanced Info Service Public Co., Ltd. (AIS), which is projected to retain its subscriber share dominance through 2029, followed closely by True Corp Public Co., Ltd.

Questions & Answers

What is the projected growth rate for fixed communication services in Thailand?
Revenue is anticipated to grow at a CAGR of 2.6%, increasing from USD 2.2 billion in 2024 to USD 2.5 billion by 2029.

Which segment within fixed communication services is expected to decline?
Fixed voice services are projected to experience a decline at a CAGR of 8.6% during the same period, largely due to a shift towards mobile and OTT communication methods.

What technology is driving growth in fixed broadband services?
Growth in fixed broadband services is primarily powered by fiber-optic technology, particularly fiber-to-the-home and fiber-to-the-business subscriptions, which are increasingly in demand for high-speed connectivity.

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