Despite the economic slowdown, Mandom Corporation (Thailand), the distributor of Gatsby and Bifesta personal care products from Japan, is set to expand aggressively here in a bid to increase annual sales by 15 percent over the next five years.
President Tetsuaki Matsuda said Mandom will focus on expanding its Bifesta make-up remover business to serve rising demand this year as Thai women become more conscious of good skincare regimes.
The make-up remover market was valued at THB501 million in 2013 and increased by 44 percent to THB720 million (USD22m) in 2014. The market value is expected to hit THB1 billion by the end of this year.
