Siam Piwat Co. Ltd., the owner of Siam Paragon, Siam Center and Siam Discovery, recently launched the Siam Gift Card, which will provide shoppers a greater shopping convenience and make it easy to send or receive gifts.
Mayuree Chaipromprasith, Senior Vice President of Siam Piwat, based on their consumer survey on shopping behavior at year end, many customers buy products as New Year gifts.
“Therefore, in late November, Digimedia Marketing Co., Ltd., subsidiary of Siam Piwat Group, introduced the Siam Gift Card, which offers better benefits than other cards in the market so that the customers can use it themselves or give it as a gift,” she said.
The Siam Gift Card serves as cash card that allows the customers to top up the minimum of THB1,000 (USD30.3) to purchase any products from more than 50 leading fashion boutiques, cosmetic flagship stores and many more in Siam Center and Siam Discovery. It integrates the strategy of seasonal marketing, solution marketing, E-payment and CEM (Customer Experience Management).
In addition, the card keeps record of the customer behavior so that the company can come up with the marketing promotion activities that truly meet their needs.
For security purposes, customers must key their own code every time they buy products at the stores. Besides reward points, the shopping history will be recorded in the database so that customers will receive customized news about new arrivals and promotion that fit their own needs in the future.
Mayuree said Digimedia Marketing Co. Ltd. invested more than THB15 million (USD455,843.31) in the Siam Gift Card campaign and expects to sell more than 20,000 cards in the first three months.