A Melbourne-based startup is offering a fresh take on the caffeinated foods market by launching a sugar-free “energy gum” in Chemist Warehouse stores nationwide.
Zuum is a sugar-free gum infused with caffeine, guarana, and B vitamins that claim to boost energy, reduce fatigue and support focus.
Each piece of gum contains only four calories but has the equivalent caffeine content of a coffee or energy drink – sans sugar, aspartame, and other nasties.
Friends Alex Chambers, Eamon Roderick, and Hugo Gray created Zuum in 2020 because they were fed up with sickly-sweet energy drinks and the inconvenience and expense of coffee.
“We knew there had to be a better way to get a boost,” remarked Chambers.
“The idea actually came to us whilst we grimaced through a lukewarm energy drink during Covid quarantine. It was as simple as – why don’t we just put caffeine in gum?”
One packet of Zuum is equivalent to five cups of coffee and is compact enough to keep in a pocket or purse for a “fresh-tasting” energy boost.
“We were humbled and overwhelmed with the level of interest and excitement this week,” added Roderick.
“We’ve had a huge number of high-profile athletes, professional sports clubs, entertainers, and even a well-known former politician reach out to us wanting to jump on board because they loved the product so much,”
Zuum is available at RRP$5.99 in Chemist Warehouse stores nationwide and online.