The Biggest Sports Brands in the Asian Market
ABU DHABI, UNITED ARAB EMIRATES - FEBRUARY 01: Ritsu Doan of Japn in action during the AFC Asian Cup final match between Japan and Qatar at Zayed Sports City Stadium on February 01, 2019 in Abu Dhabi, United Arab Emirates. (Photo by Koki Nagahama/Getty Images)

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Sports are popular globally. People from all over the world are fans of one sport or the other. However, some sports are more popular in one continent but don’t receive much attention in others. For instance, American Football is more prevalent in North America, while Cricket is very popular in Asia. If you wager on sports events on bet365投注, you will have noticed this trend. Nonetheless, football or soccer seems to be the most popular sport globally, making football brands more popular. 

This article looks at the biggest sports brands in the Asian market. Let’s dig in!

Manchester United

First, it is critical to note that football is the most popular sport in Asia. Therefore, football brands are bigger than other sports brands. That said, Manchester United is the most popular football brand in Asia. 

The Red Devils are undoubtedly the biggest football brand in Asia. The club enjoys a massive following, especially in East Asia countries like China, South Korea, Malaysia, Indonesia, and Singapore. 

Their popularity can be attributed to Asian players like Shinji Kagawa and Ji-Sung Park. Moreover, club superstars like Wayne Rooney, David Beckham, and Cristiano Ronaldo have also helped to make the club popular in the Asian market. 

Barcelona

Barcelona also enjoys a massive following in the Asian market. The Catalan club is loved thanks to its attractive style of play and star-studded squads globally. Star players like Lionel Messi, Ronaldinho, and Samuel Etoo regularly feature in Pro Evolution Soccer covers. 

Additionally, Barcelona partners with Konami, the Japan-based developer of PES. The Spanish giants also had a shirt sponsorship deal with Qatar Airways and are now sponsored by Rakuten, a Japanese company. All these factors have helped make Barcelona a big brand in Barcelona. 

Chelsea

The Blues enjoy a massive global following, including in Asia. Their rise to the top recently has contributed to the club’s fame in Asia. For instance, the Jose Mourinho era saw the club establish itself as a formidable title contender in England and Europe at large. 

Besides, their popularity in the Asian region is also because of their shirt sponsorship deal with Samsung, a tech giant from South Korea. Other Asian sponsors Chelsea has worked with include Yokohama Tyres of Japan and Three of Hong Kong. 

Real Madrid 

Real Madrid is also a massive brand in Asia. The club enjoys tremendous followership in Japan, China, and the Middle East. Moreover, Madrid also has a long partnership deal with Fly Emirates.

Even though Madrid has not had many Asian players, it remains one of the most popular in the region. You can attribute the popularity to their unmatched success in the field.   

 

 


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