The annual Great Singapore Sale is back this month, with the theme ‘GSS: Experience Singapore’.
Taking place between June 21 and July 28, the sale will include Shopping Sprees such as ‘TGIF!’ (held every Friday) where retailers and food-and-beverage operators will run day-long specials and discounts.
On July 7 (7.7), there will be an additional 7 percent off all goods – a marketing initiative based on retailers paying shoppers’ goods-and-services tax.
Beyond the mega sales and discount programs, the event will boast a host of interactive activities and experiences at Orchard Road and Kampong Gelam.
The first, the Orchard Road Fashion Scramble on June 21, will center around a fashion show curated by the Singapore Retailers Association and TAFF. Orchard Road will be transformed into a performing arena and an interactive runway for 300 dancers and models – showcasing an array of clothing designs and trends from local and foreign designers.
The opening segment will feature designs by popular, up and coming local designers, followed by leading international fashion houses, before closing off with award-winning creations by Singapore students.
The Great Singapore Street Pop Up will coincide with the Orchard Road Fashion Scramble, running from Ion Orchard to Mandarin Gallery, and at Robinsons The Heeren and the Grange Road carpark. The pop up will offer retail experiences and food for 10 days from the June 21-30.
