Canadian skincare label, The Ordinary, has recently announced the launch of its inaugural flagship store on Tmall, Alibaba’s e-commerce platform. This comes not long after it first ventured into the Chinese market in February of this year.
The Ordinary has built its reputation on its commitment to science-based, ingredient-focused products at affordable prices. With this new online store, the company hopes to extend its reach to a wider customer base in China.
The digital shop also incorporates AI-driven technology, with the aim of helping shoppers identify the skincare products that will suit their specific needs.
Co-founder of The Ordinary, Nicola Kilner, expressed her excitement about this new venture, highlighting its significance in the brand’s mission to make quality skincare more available to Chinese consumers. Kilner further iterated the brand’s intent to strengthen its ties with the Chinese market by embracing innovative practices and imparting vital skincare knowledge.
In celebration of the store’s launch, The Ordinary organized a gathering in Shanghai last month. The event saw the attendance of Kilner, Lulu Chang from Estée Lauder China, and high-level personnel from Tmall. The primary focus of this event was to discuss the pivotal role of technology and transparency in shaping the future of skincare.
The skincare brand’s expansion comes on the heels of Estée Lauder Companies’ successful acquisition of Deciem, the parent company of The Ordinary, in the previous year. The transaction, worth US$1.7 billion, has given Estée Lauder full ownership of Deciem Beauty Group, a Canadian firm.
What is The Ordinary’s approach to skincare?
The Ordinary is known for its science-led, ingredient-driven formulations. Their products are designed to address specific skincare needs at accessible price points.
What is the purpose of the AI-powered tools on The Ordinary’s online store?
The AI-powered tools are designed to help consumers identify the right skincare products for their specific needs.
What was the primary focus of the event held by The Ordinary in Shanghai?
The event centered around discussions on the role of technology and transparency in shaping the future of the skincare industry.
