In a move to appeal to the modern, adventurous consumer, iconic mint-based sweets brand, Tic Tac, has introduced a new product line in Australia, Tic Tac Two. This evolutionary version of the classic mint is dual-layered and twice the size of the original Tic Tac.
The sugar-free Tic Tac Two comes in two exciting variants: Raspberry & Lemon and Peppermint Fresh Mild. The brand’s aim with this new range is to deliver a unique sensory experience, differing from the traditional Tic Tac products.
Azzura Puricelli, the head of business development for Ferrero Australia, expressed the company’s enthusiasm for the new product. “By introducing surprising combinations in a fun, fresh format, we’re blending the familiarity of Tic Tac with cutting-edge flavour innovation. Our goal is to cater to today’s adventurous consumers who are always seeking new taste experiences,” she said.
According to the brand, the introduction of Tic Tac Two aligns with the rising consumer interest in flavoured, convenient confectionery products. It also resonates with recent trends towards larger portion sizes and multi-texture formats in the mint sweets category.
Tic Tac Two is now available for purchase in major supermarkets and convenience stores across Australia. The recommended retail price is set at $4.
**What are the new variants of Tic Tac Two?**
The new Tic Tac Two comes in two flavours: Raspberry & Lemon and Peppermint Fresh Mild.
**How does Tic Tac Two differ from the original Tic Tac product?**
Tic Tac Two offers a unique sensory experience with its dual-layer and twice the size of the original Tic Tac. It also introduces new flavours, creating a different taste to the classic Tic Tac mint.
**Where can consumers purchase Tic Tac Two?**
Tic Tac Two is now available in major supermarkets and convenience stores across Australia.
