In a first for the market, a TimeVallee Watch Boutique has opened inside Japan Duty Free Ginza on the eighth floor of Mitsukoshi Ginza Store in Tokyo.
It is based on the concept of offering multiple international luxury-watch brands, and is the first such boutique within a Japanese duty-free shop.
With its gold-toned interior, the store features a hands-on area where the latest technology enables shoppers to learn more about the history, traditions and technologies of the brands on display.
Japan Duty Free Ginza opened in January as Japan’s first airport-style duty-free shop in a city center outside Okinawa. It offers all products exempt from consumption tax, customs duties, and alcohol and tobacco duties.
TimeVallee Watch Boutique features seven brands – Cartier, IWC, Jaeger-Lecoultre, Piaget, Roger Dubuis, Vacheron Constantin and Zenith.
Japan Duty Free Ginza is run by Japan Duty Free Fa-So-La Isetan Mitsukoshi, established in 2014 and financed by Isetan Mitsukoshi Holdings, Japan Airport Terminal and NAA Retailing Corporation.