Tommy Hilfiger taps Hong Kong actor Shawn Yue

Tommy-Hilfiger-1024x576.jpg

Tommy Hilfiger has tapped Hong Kong actor Shawn Yue as its first Asian brand ambassador for its menswear range.

Yue, 35, a former model and star of Internal Affairs II, among other movies, will represent the brand in marketing across the mainland, Hong Kong, Macau and Taiwan.

China is a key driver of Tommy Hilfiger’s increasing sales globally after parent PVH bought back a 55 per cent controlling interest from its Chinese JV distribution partner in April last year. While the company did not reveal specific Chinese market data in its latest earnings report, it said China and Europe drove a 6 per cent improvement in the brand’s worldwide revenue, despite  North American sales sliding 5 per cent. It is targeting 405 stores in China by the end of this year.

Fashion industry commentators says Yue’s appointment illustrates Tommy Hilfiger’s increasing commitment to Asian consumers.

The first advertisements featuring Yue were due to appear today, (September 1). He features on a series of videos and in print commercials.

Yue has 3 million followers on Instagram in China and 13 million on Weibo.


About Retail News Asia

Retail News Asia is committed to providing local and global retailers with the latest news from the Asian retail market on a daily basis.

We have resources for everyone from independently owned business owners to online-only retailers and major chains expanding their reach throughout the Asian market. Retail News is “the news source” with over 50 weekly posts and 13,6 million readers.


CONTACT US

CALL US ANYTIME

Most read



Retail updates

Stay up to date of the lates updates and retail news from Asia.








X