British retailer Topshop is about to make its Mainland China debut – opening its largest store in the world in Shanghai.
To date, the fashion chain has opened just three stores in greater China – all of them in Hong Kong, where it made its debut in 2012. While the company has recently been closing stores in Australia, Spain and other markets, the company sees huge potential in China, despite its late arrival there. (Brands like H&M and Zara have had a China presence for a decade).
A three-story flagship Topshop China store will open on Middle Huaihai Road offering more than 3400sqm of selling space. Huaihai Road is Shanghai’s most prominent retail high street strip featuring giant flagships from Uniqlo and Victoria’s Secret along with smaller maisons for luxury brands.
While Topshop China has lacked a brick-and-mortar presence on the mainland until now, Topshop has maintained an online presence, forming an exclusive partnership with luxury-oriented e-commerce venture ShangPin.com in 2014.