TUMI unveils the ‘TUMI Scandinavian Lodge’ in the Garden Court of Pacific Place, Hong Kong.
The pop-up celebrates the brand’s Fall 2018 collection inspired by the Scandinavian landscapes.
The Scandinavian Lodge welcomed celebrities and fashionistas including Alex Fong, Gaile Lok, Kathy Yuen, Kelvin Kwan, Tsang Lok Tung, Janet Ma, Kayla Wong, Irisa Wong, Huang Xiao Chao, Sean Lee-Davies, Ingrid and Thierry Mandonnaud, Antonia Cruz, Pearl Shek, Sarah Zhuang etc., with an opening celebration on 31 August. Guests had the chance to immerse themselves in the world of the Fall 2018 collection through an innovative and interactive Scandinavian journey.
A serene retreat amidst the busy city at the Garden Court in Pacific Place, the ‘TUMI Scandinavian Lodge’ showcases not only the latest travel, men and women collections, but also different interactive and tech-driven experiences for guests to explore TUMI’s renowned designs with a Scandinavian-inspired journey.
The lodge highlights the first-ever personalized fashion ‘My Avatar’ experience to the city, where guests can create their own customized avatars and enjoy a virtual adventure all over the world without setting foot on a plane.
TUMI lovers can discover more augmented reality (AR) surprises by downloading the interactive TUMI Club App.
TUMI’s pop-up will be open till September 12.