The kitchen icon that revolutionised food storage is making a return to the heart of Singaporean homes. Fackelmann Housewares, the exclusive distributor in Singapore, is proud to announce the official retail launch of Tupperware®, bringing the “True Original” back to consumers through a modern retail model.
For decades, Tupperware was available primarily through direct sales. This new partnership with Fackelmann marks a strategic shift, making the brand’s comprehensive range of innovative, sustainable, and nostalgic products more accessible than ever before via major department stores and digital platforms.
“Generations of Singaporeans have grown up with the satisfying snap of a Tupperware seal—a sound synonymous with freshness and quality,” says Wendy Tan, Commercial Manager, Fackelmann Singapore. “By bringing Tupperware to retail shelves, we are reviving a heritage of ingenious design and practical function for a new wave of eco-conscious families who value the ‘Buy Once, Love for Life’ ethos.”
The Tupperware legacy is rooted in practical innovation. In the 1940s, chemist Earl Tupper transformed food preservation by adapting the concept behind airtight seal of paint cans for the home, a breakthrough designed to help families reduce food waste during the post-depression and wartime era. This led to the creation of the iconic Wonderlier® Bowl, a product that redefined kitchen habits and set a new global standard for food storage. Today, Tupperware stands as a trusted household name and a global cultural icon, recognised by Euromonitor as the world’s #1 brand in the category (2022).
The new Singapore collection, curated by Fackelmann, bridges the gap between mid-century nostalgia and 21st-century material science.
The launch features Tupperware’s most beloved lines, specifically selected to bring seamless organisation and effortless harmony to modern urban living:
* Pantry Perfection (Modular Bowl Sets): Engineered to maximise vertical space in Singapore’s urban homes, this stackable system transforms pantry storage into an organised masterpiece. These airtight, modular containers ensure staples like flour, rice, and snacks remain fresh and protected. With clear, built-in windows for instant identification, the collection eliminates cabinet clutter and brings effortless efficiency to everyday meal prep.
* Freshness First (Freezable Container Sets): Tailored for the rigours of the modern freezer, these high-performance containers are crafted from a premium, flexible material, they adapt effortlessly to food expansion during freezing and remain crack-resistant at temperatures as low as -25°C. The flexible material ensures easy unmoulding, keeping your ingredients in pristine condition.
* The Heritage Collection (Wonderlier® & Servalier Bowls): Reimagined in a dreamy new pastel palette, these global bestsellers return to celebrate a legacy of excellence dating back to 1946. Merging vintage charm with modern durability, the collection features scratch-resistant interiors and the signature “instant seal” technology. By simply pressing the centre of the lid, users can lock in freshness and flavour with a single touch—a testament to the fact that truly iconic design is timeless.
* Sustainable Living On-the-Go: Committed to a greener future, the collection introduces the Eco Bottle series—a range of durable, leak-proof, and stylish vessels designed to eliminate single-use plastics. For the modern professional, the Microwave series offers a sophisticated solution for healthy, homemade lunches. These microwave-safe bowls feature a specialised steam-vent valve to regulate pressure and a secure, leak-proof seal that prevents splatters, ensuring a seamless and refined dining experience in any workspace.
Tupperware products are now available online at Metro web site and TikTok shop, and will be available at major departmental stores including Isetan, OG, Metro, Takashimaya and Tangs in the coming months.
