Rakuten Group, Inc., Rakuten Payment, Inc., Uber Japan Co., Ltd., and Uber Eats Japan, Inc. have revealed plans to augment their strategic alliance by incorporating Rakuten ID. This joint venture connects Uber, a prominent mobility and delivery platform in Japan, with Rakuten ID, an essential element of the Rakuten Ecosystem. The objective is to cultivate new value via Rakuten Points, one of Japan’s most substantial loyalty programs.
The Uber Japan mobility service and Uber Eats Japan delivery service will progressively roll out Rakuten Payment’s shared point service, known as Rakuten Point Online. This integration will enable users who associate their Rakuten ID with the Uber or Uber Eats app to earn a Rakuten Point for every 200 yen (excluding tax) they spend on these apps.
Starting from April 2022 for Uber Eats and April 2023 for Uber, users have had the ability to use Rakuten Pay, a cashless payment service. Paying with Rakuten Pay enables users to earn up to 1.5% back in Rakuten Points. With the new integration, users can combine Rakuten Point Online with Rakuten Pay to earn up to 2% back in Rakuten Points. As inflation increases daily living costs, utilizing Uber’s services provides a more beneficial method of earning Rakuten Points.
Moreover, by subscribing to Uber One, a 498 yen monthly membership, users can earn Uber One Credits equivalent to 10% of the fare amount when using Uber’s mobility service, adding another level of savings. This strategic alliance allows Uber to leverage Rakuten’s large data assets to offer more personalized recommendations and promotions for users.
The companies collectively aim to offer new experiences that make daily meals and mobility more convenient and rewarding. To commemorate the launch, the companies will run the “Earn up to 1,000 Points by Linking Your Rakuten ID with Uber” campaign until December 22, 2025.
During this campaign, the first 500,000 users who link their Rakuten ID to the Uber or Uber Eats app and spend at least 1,500 yen (excluding tax) on Uber Eats will earn 300 Rakuten Points. Users who also spend at least 1,500 yen (excluding tax) on an Uber ride will receive 350 Rakuten Points on their first ride and an additional 350 points on their second ride, totaling 1,000 Rakuten Points when combined with Uber Eats benefits.
Rakuten Mobile subscribers who link their Rakuten ID and pay on Uber or Uber Eats will receive 20 times the standard Rakuten Points. Furthermore, Uber One monthly members who have linked their Rakuten ID will be eligible to purchase the annual plan at a special 70% discount.
Rakuten, Rakuten Payment, Uber Japan, and Uber Eats Japan are committed to continue strengthening their strategic partnership through the integration of Rakuten ID, expanding collaboration between the Rakuten Ecosystem and the Uber and Uber Eats platforms. The aim is to create new value by offering convenient and rewarding services that support users’ lifestyles and drive business growth for both companies.
What is the main aim of the strategic partnership between Rakuten and Uber?
The main aim is to create new value by offering convenient and rewarding services that support users’ lifestyles and drive business growth for both companies.
What benefits will users get from linking their Rakuten ID with Uber?
Users will earn Rakuten Points for every 200 yen spent on Uber or Uber Eats, and they can earn up to 1,000 points through a special campaign. Rakuten Mobile subscribers will receive 20 times the standard points.
What additional benefits do Uber One monthly members receive?
Uber One monthly members who link their Rakuten ID can purchase the annual plan at a special 70% discount. They also earn Uber One Credits equivalent to 10% of the fare amount when using Uber’s mobility service.
