Zara, the renowned fashion retailer, has reopened its relocated Minatomirai Tokyu Square store in Yokohama, Japan. The store spans a generous 2000 square meters and features a design aesthetic that aligns with the company’s latest global vision.
The outlet has transitioned from its previous location on the first floor, to now occupy a more spacious area on the second level of the shopping center. Shoppers can access the store either directly from Minatomirai Station, which is conveniently situated within the mall, or from a designated street entrance.
The interior of the store is composed of a number of ’boutique-style’ rooms, each defined by structural beams and portal openings. The mall’s glazed facades and skylights allow natural light to fill the space. The contrast between the textured wall finishes and a black open ceiling adds to the contemporary feel of the store.
The women’s department of the store has a fluid layout featuring lighter tones for the main collections. Conversely, the selections aimed at a younger demographic are presented against darker backdrops with details in stainless steel.
The men’s section echoes the same design principles but employs a segmented sequence of rooms. Dark tones, wood finishes, and black metal accents dominate this part of the store, setting a more defined, masculine atmosphere.
Zara has integrated modern technology into the shopping experience, with the inclusion of interactive screens throughout the store. Customers can browse the store’s inventory in real-time, locate specific items within the store, and even utilize dedicated pick-up points for online orders made through Zara’s website or app.
Why has Zara moved its store to the second level of the Minatomirai Tokyu Square shopping center?
The move to the second level was part of a strategy to provide a more spacious shopping environment for customers while also aligning with the latest global store design concept.
How does the new store cater to different customer preferences?
The new store features separate sections for men and women, each with distinct design elements and varying tones to cater to diverse tastes. There are also interactive screens to assist with browsing and purchasing items.
What is the benefit of the interactive screens installed throughout the store?
Interactive screens offer customers the ability to browse the store’s inventory in real-time, locate specific products in the store, and collect online orders placed through Zara’s website or app. This enhances the overall shopping experience by making it more efficient and user-friendly.
