UBS appoints country heads for its businesses in Europe, the Middle East, and Africa, with a quarter of the new executives coming from Credit Suisse.

Country heads are critical in supporting the UBS Group strategy. By strengthening the firm’s profile and sharpening our client and commercial focus, their aim is to maximize sustainable revenue and profit growth across our local businesses in Emea, Beatriz Martin, head of Emea for UBS wrote in a memo.

Among other things, she says, her goal is to raise the bank’s profile to help drive profit growth.

Martin, who is also country head for the United Kingdom, was promoted to president of the Emea region in May as part of one of the first restructurings under UBS CEO Sergio Ermotti. She also heads the Non-Core and Legacy unit, which will wind down certain Credit Suisse assets.

Carlos Santos Lima moves from Credit Suisse to head the UBS team in Portugal. Other executives at the acquired bank include Glen Tonks in Guernsey, Khaled Salah in Bahrain, Majid Al-Gwaiz in Saudi Arabia, and Hazem Shawki in the United Arab Emirates.

On the UBS side, Tobias Vogel is among those confirmed as country head for Germany in the key individual European markets. Henri Mills fills this position for France and Belgium, Riccardo Mulone for Italy, and Juan Monte for Spain.