Uniqlo will unveil its very first touchpoint store at Velocity @ Novena Square in Singapore. This innovative space is only 10% the size of a typical Uniqlo outlet, strategically designed to cater to omnichannel shoppers seeking a seamless online-to-offline experience.
Customers can easily browse and buy via the Uniqlo app or website, opting for Click & Collect to enjoy same-day delivery without any fees or minimum spend—talk about convenience!
This smaller store format not only enables Uniqlo to broaden its footprint but also ensures an impressive range of products and services remain accessible. Cecilia Tan, the e-commerce director at Uniqlo, noted that nearly 50% of their customers take advantage of the Click & Collect service for its appeal. She emphasized, “The Velocity store is one way that we are combining the efficiency of digital with the accessibility of physical retail.”
In a nod to sustainability, Uniqlo has teamed up with Cycle & Carriage Singapore to deliver Click & Collect orders using an all-electric vehicle fleet, minimizing its environmental impact. The new store is located at 238 Thomson Road, #01-01 to 04, Singapore 307683, and will be open daily from 10 a.m. to 10 p.m. Don’t miss the special opening festivities running from June 13 to June 22—a perfect reason to check it out!
What is the size of Uniqlo’s new touchpoint store compared to traditional outlets?
The new touchpoint store is just 10% the size of a typical Uniqlo outlet.
When will the new store open for customers?
The store will welcome customers starting June 13, and it will remain open daily from 10 a.m. to 10 p.m.
How is Uniqlo ensuring sustainability with this initiative?
Uniqlo has partnered with Cycle & Carriage Singapore to deliver Click & Collect orders using an all-electric vehicle fleet, thereby reducing their environmental impact.
