UNIQLO announced it will introduce a new type of store – its popular roadside store model – to Southeast Asia, with the first store of the region to be launched in the bustling east Bangkok at Phatthanakan Road on Friday, March 23 this year.
UNIQLO Phatthanakan roadside store will showcase the brand’s full assortment of LifeWear in men’s, women’s and kids’, as well as provide a brand new, world-class shopping experience for customers in Thailand with the new format.
“We are honoured, and excited to bring our first roadside-type store from Japan to the Southeast Asia region. We believe this new store format will deliver greater convenience for our customers, where each store will serve as a focal point that brings communities together”, said Satoshi Hatase, CEO, UNIQLO Southeast Asia. “Eastern Bangkok, like some other places in Southeast Asia, is ideal for this type of store. Spacious parking space exclusively for UNIQLO customers from the neighbourhood and a considerate store design make the roadside-type store a great place for customers to drop by for a visit with the whole family”, he added.
A UNIQLO roadside-type store usually features ample parking space for customers, and becomes the centre point of its community through considerate, localised store design. Historically, roadsidetype stores have played a very important role in UNIQLO’s growth throughout Japan, and the model has also been very successful outside Japan, including Korea and Taiwan.
While carrying on the tradition of a UNIQLO roadside store, UNIQLO Phatthanakan will take the needs of its local customers into consideration to create a truly community-focused store that provides great happiness and convenience through a unique mix of services and products.
UNIQLO Phatthanakan store will feature an extensive range of the latest line ups for women, men, kids and babies, across a sales area of approximately 1,440 square metres. The store, located at Phatthanakan Road, will open on Friday, March 23 2018.