SAP today announced that more providers are choosing SAP Hybris solutions for utilities to stay ahead of the industry, support generation of new revenue and increase profits. Integration of the SAP Hybris solution into SAP S/4HANA, utilities billing capabilities and industry-specific capabilities of the SAP Customer Relationship Management application are helping providers deliver expert advice and bundled services with relevant offers.
SAP Hybris Customers Reimagine Engagement Opportunities
The utilities industry is experiencing a period of rapid transformation, with competition on the rise and reregulation, decarbonization and decentralization transforming expectations. As a result, utilities need to offer more than their core energy service. According to a recent IDC survey (“Energy End Consumer Survey”), engagement within the utilities industry remains a challenge. The survey found that:
- 52 percent of consumers contact their energy supplier less than once a year
- 51 percent note that self-service engagement channels “never” work properly
- 52 percent of utility consumers do not understand what they are paying for
With SAP Hybris solutions, utility providers are able to analyze data quickly and create a 360-degree view of their customers so that they can sell innovative, turnkey solutions and services in real time to increase their revenue stream.
Companies who have recently selected SAP software include the following:
EneRa in Germany is at the helm of digital transformation, combining new technology with business trends such as the sharing economy. Subsidized by the government as a research project, EneRa implemented the SAP Hybris Revenue Cloud solution and SAP Cloud Platform with machine learning capabilities to build a solution for collecting its customers’ compute power to use in times of overproduction by renewable energy to transform electric power into actual results of machine learning algorithms. Universities and companies can access these CO2-neutral distributed data centers for machine learning, which are similar to supercomputers.
“With SAP Hybris solutions for utilities we have been able to take advantage of next-generation technology to reduce waste through renewable resources,” said Christian Arnold, managing director, EneRa, EWE. “With machine learning capabilities, we have been able to harness excess energy to deliver an entirely new product and deliver added value through our CO2-neutral data centers.”
REWAG needed a simple-to-implement, user-friendly solution to structure its customer and sales information in one place. Its sales teams required mobile online and offline access so they could access and enter data on the go at customer sites. After implementing the SAP Hybris Cloud for Customer solution in only 50 days, REWAG was able to get a clearer, more utility-focused view of customers, speeding sales and helping REWAG serve its customers through tight integration with its SAP-based utilities capabilities.
Jemena owns and operates a diverse portfolio of energy and water transportation assets in Australia supplying millions of households and businesses with essential services every day. Jemena has deployed SAP Hybris Cloud for Customer in just eight weeks to deliver a single customer view to staff in the office and the field.
TXU Energy is the largest electricity provider in Texas with 1.7 million customers. After introducing new products such as Web-controlled thermostats and home and HVAC system service warranties, TXU integrated SAP Hybris Billing into its existing solution to consolidate billing for all energy- and non-energy-related services.
Dynamic Offerings to Build New Revenue Streams
“SAP Hybris solutions are providing a foundation for utilities companies to look at their business through a new lens,” said Matthias Goehler, senior vice president, head of SAP Hybris industries. “By eliminating the guess work from customer data, supporting dynamic pricing models and facilitating omnichannel engagement, we’ve helped companies push the boundaries of what’s possible within the utilities space by building new revenue streams and opening the door to a more competitive marketplace.”
SAP has been recognized for its industry-leading solution for 12 consecutive years in the Gartner Magic Quadrant for Utilities Customer Information Systems. Additionally, SAP is a Leader in the IDC MarketScape: Worldwide Subscription Relationship Management 2017 Vendor Assessment.